1. WHAT IT IS, HOW IT IS USED, AND TERMS ASSOCIATED WITH IT.
PROPAGANDA
WHAT IT IS, HOW IT IS USED, AND TERMS ASSOCIATED WITH IT.

2. DEFINITION
A body of doctrines, ideas, or attitudes of a particular group promoted, often through public allegation and in a distorted or biased form, in order to influence the point of view of others, gain supporters, or damage an opposing group.

3. ADVERTISING
The action of attracting public attention to a product or cause.

4. CONSUMER
A person who uses or participates in whatever was promoted through advertising.

5. BIAS
Opinion held before there is a reason for it; prejudice

6. TARGET AUDIENCE
The group of people most likely to use a product and/or program at which ad is aimed.

7. SLOGAN
A word or phrase used by a business or any group to advertise its product or purpose.

8. 9 TYPES OF PROPAGANDA Bandwagon Transfer Repetition Statistics
Testimonial Snob Appeal
Name-Calling Humor
Loaded Language

9. BANDWAGON
Influences the public to believe that “everyone is doing it” so they should as well.

10. REPETITION
Repeats the product name at least three times.

11. TESTIMONIAL
An authority, professional or celebrity uses his/her own words to endorse the product. An authority could be an “average” person with whom the buyer may identify with.

12. NAME-CALLING
Using negative labels for competitors. Rather than tell why they are better, they tell what is wrong with the competition.

13. Loaded Language
Some TV commercials make viewers laugh, cry, or feel sentimental. These commercials use a specific word choice to appeal to your emotions.
Also called Purr words or Emotional Appeal

14. Transfer
When the name or face of a celebrity is used to endorse a product, but not a direct quote.

15. Statistics
An appeal that uses numbers in their favor. They may say that 4 out of 5 doctors recommend something.

16. Snob Appeal
Commercials that make you feel that you will be the “best” at something if you use their product.

17. Humor
Viewers are more likely to remember commercials that make them laugh. Humorous commercials often don’t give much information about the product, but they leave viewers with a positive feeling.