1. Importance of Science Communication
Kaisu Innanen, Communications

2. THE PURPOSE FOR UNIVERSITIES
The Finnish universities have three main tasks set by the Ministry of Education:
RESEARCH
TEACHING BASED ON RESEARCH
IMPACTING ON / INTERACTION WITH THE SOCIETY
All of these tasks require communication as an integral part of the process.
University of Oulu

3. What is science communication?
generally refers to public communication
communication between scientists from different fields
communication between scientists and non-scientists
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4. Research-based information
Decision makers
Reporters
Citizens
Researchers
Specialists
Enterprises
Your own science community
Teachers
Students
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5. Dissemination and Communication
Dissemination: producing and publishing scientific papers
Communication is to inform and reach out to the society
It should be addressed to multiple audiences that go beyond the project’s own audiences
Europen Union Horizon online manual for writing research proposal explains Dissemination as sharing research results with potential users that is > peers in the research field, industry, other commercial players and policymakers
That feeds into exploitation using that is > results for commercial purposes or in public policymaking.
In many funding proposals you are to describe how your project will execute communication. And communicating your proposal in a clear and impactful way may be one key to get the grant.
Whatever the conception, the main thing is to make yourself understandable.
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6. Why is it important? What are the goals for #scicomm
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7. Importance of science communication
Science communication strenghtens the connection between science and community
It increases the confidence towards scientific information
It ensures peoples right to benefit from the advances of science
We/you as researchers have also an oblication to communicate of our work
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8. Tips for Science Communication
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9. Know your research and learn to tell it to others
Once you have a clear picture of your research, think who are your key stakeholders and what do you need them to do.
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10. Go where your audience is
Who might be interested of your research? Go where the audience is!
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11. Be visible Improve your skills in social media Facebook Twitter
LinkedIn
Research Gate…
Blogs
Make a researcher profile
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12. Improve your presenting skills
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13.
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14. Be brave Be brave. You have the right to communicate.
Within the university it is a good place to start and practice.

15. Core task for the University Communications is to enable this community of intelligent people to communicate efficiently
Do not stay alone
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16. https://www.youtube.com/watch?v=TnNjv3Yr5q8 17.1.2019
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17. Thank you. Twitter: @UniOulu www. oulu. fi www. facebook
Thank you!