1. Sawaya Segalas & Co., LLC Preliminary Introductory Materials
February 2011
Sawaya Segalas & Co., LLC Preliminary Introductory Materials
IRI InfoScan (TOTAL US CONV data ending July 10,2016)

2. Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA
Strictly Confidential
Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA
Total Bottled Water
Unsweetened Sparkling Water (includes Flavored & Unflavored)
Premium Bottled Water (includes Still & Sparkling)
11.6%
Source: IRI Infoscan, Total US CONV , Data Ending July 10,2016

3. Bottled Water Category Retail Unit* Sales (MM) & % Chg YA
Strictly Confidential
Bottled Water Category Retail Unit* Sales (MM) & % Chg YA
Total Bottled Water
Unsweetened Sparkling Water (includes Flavored & Unflavored)
Premium Bottled Water (includes Still & Sparkling)
9.5%
Source: IRI Infoscan, Total US CONV , Data Ending July 10,2016
*Units = Actual packages scanned

4. *Units = Actual packages scanned
Strictly Confidential
Voss v. Premium Peers Dollar & Unit* Sales % Chg YA
% Dollar Growth
Latest 52 Week
Premium
Bottled Cat
Please include all brands included within the slide
% Unit Growth
60.8%
33.8%
32.1%
22.7%
17.7%
18.5%
12.0%
7.2%
(17.6%)
(41.6%)
Source: IRI Infoscan, Total US CONV , Data Ending July 10,2016
*Units = Actual packages scanned

5. *Units = Actual packages scanned
Strictly Confidential
Voss v. Premium Peers Dollar & Unit* Sales % Chg YA
% Dollar Growth
Latest 12 Week
Please include all brands included within the slide
Premium
Bottled Cat
% Unit Growth
107.3%
39.3%
28.5%
30.5%
12.1%
9.7%
10.8%
10.3%
(4.9%)
(28.8%)
Source: IRI Infoscan, Total US CONV , Data Ending July 10,2016
*Units = Actual packages scanned

6. Voss Dollar Sales ($MM) Trends
Strictly Confidential
Voss Dollar Sales ($MM) Trends
Dollar Sales – Moving Annual Total by Month
NOTE:we have only 16 rolling 52 weeks
Source: IRI Infoscan, Total US CONV, Data Ending July 10,2016

7. Voss Unit* Sales (MM) Trends
Strictly Confidential
Voss Unit* Sales (MM) Trends
Unit Sales - Moving Annual Total by Month
NOTE: we have only 16 rolling 52 weeks
Source: IRI Infoscan, Total US CONV, Data Ending July 10,2016
*Units = Actual packages scanned

8. Voss Dollars & % Chg YA by Region (L-12 & L-52, CONV)
Strictly Confidential
Voss Dollars & % Chg YA by Region (L-12 & L-52, CONV)
Latest 12 Weeks
Latest 52 Weeks
Values are in Millions
Dollar Sales
Dollar Sales % Chg YA
Source: IRI Infoscan, Data Ending July 10,2016

9. Voss ACV Weighted Distribution (%) by Region (L-4, CONV)
Strictly Confidential
Voss ACV Weighted Distribution (%) by Region (L-4, CONV)
Source: IRI Infoscan, Total US CONV , Data Ending July 10,2016

10. Voss PDI & Dollar Share by Region (L-4, CONV)
Strictly Confidential
Voss PDI & Dollar Share by Region (L-4, CONV)
West
Plains
Great Lakes
Northeast
TTL Premium:
112.2
Unsweetened Sparkling:
44.4
TTL Voss:
132.1
Voss Share of Premium:
3.0%
TTL Premium:
98.2
Unsweetened Sparkling:
113.8
TTL Voss:
66.7
Voss Share of Premium:
1.6%
TTL Premium:
84.3
Unsweetened Sparkling:
25.3
TTL Voss:
148.4
Voss Share of Premium:
4.6%
TTL Premium:
74.5
Unsweetened Sparkling:
352.9
TTL Voss:
109.9
Voss Share of Premium:
3.7%
California
South Central
Southeast
Mid South
TTL Premium:
83.0
Unsweetened Sparkling:
29.2
TTL Voss:
140.6
Voss Share of Premium:
4.0%
TTL Premium:
122.0
Unsweetened Sparkling:
75.7
TTL Voss:
87.1
Voss Share of Premium:
2.0%
TTL Premium:
102.5
Unsweetened Sparkling:
23.9
TTL Voss:
21.5
Voss Share of Premium:
0.6%
TTL Premium:
135.0
Unsweetened Sparkling:
43.6
TTL Voss:
70.2
Voss Share of Premium:
1.4%
Note- Voss share of premium (it's does not seems accurate as we are picking Voss at Total Bottled level and considering Category as Premium Bottled to calculate share)
PDI =
(Volume Sales in a Geography / Population of the Geography)
(Volume Sales in Total US / Total US Population)
Source: IRI Infoscan, Data Ending July 10,2016
Copyright © Information Resources, Inc., Confidential and proprietary

11. Premium Water v. Voss: Base Sales Diagnostics (L-52, CONV)
Strictly Confidential
Premium Water v. Voss: Base Sales Diagnostics (L-52, CONV)
Total PREMIUM Dollar Sales
Base $ Sales
Avg. Wkly Items Per Store
Base Price Per Vol
Avg Weekly ACV Wtd
Distribution
52 Weeks:
12 Weeks:
4 Weeks:
$1,113.1M
9.5%
+$96.4M
9.7%
+$94.3M
9.7
$1,061.6M
+0.3
+$0.02
$1.26
99.2
+0.4
Total VOSS Dollar Sales
Base $ Sales
Avg. Wkly Items Per Store
Base Price Per Vol
Avg Weekly ACV Wtd
Distribution
52 Weeks:
12 Weeks:
4 Weeks:
$27.6M
37.1%
+$7.5M
34.6%
+$6.7M
1.6
$26.1M
+0.1
+$0.02
$1.91
22.0
+6.0
Use Voss Custom Volume for Pricing
Add in L 52/12/4 for Avg Weekly ACV Wtg Dist
99.5
+0.2
23.6
+4.0
99.6
+0.2
23.4
+3.3 11
Source: IRI Infoscan, Total US CONV Data Ending July 10,2016

12. Premium Water v. Voss: Incremental Sales Diagnostics (L-52, CONV)
Strictly Confidential
Premium Water v. Voss: Incremental Sales Diagnostics (L-52, CONV)
Total PREMIUM Dollar Sales
Incr $ Sales
Weeks of Support
$1,113.1M
9.5%
+$96.4M
4.3%
+$2.1M
$51.5M 29
+0.0
23.8
(-1.5)
$1.21
+$0.01
18.9
14.3
(-1.0)
+13.3
27.5
+13.7
43.4
(-4.8)
Promo Price Per Vol
Lifts
Total VOSS Dollar Sales
Incr $ Sales
Weeks of Support
$27.6M
37.1%
+$7.5M
103.3%
+$0.8M
$1.5M 2
+1.0
70.7
+0.2
$1.85
+$0.03
62.9
48.8
+0.9
+28.8
46.5
(-12.1)
84.7
+1.3
Promo Price Per Vol
Lifts
Use Voss Custom Volume for Pricing
Add in L 52/12/4 for Avg Weekly ACV Wtg Dist
%Lift Chg YA
Feat Only
Disp Only
Feat & Disp
TPR Only
%Lift Chg YA
Feat Only
Disp Only
Feat & Disp
TPR Only 12
Source: IRI Infoscan, Total US CONV , Data Ending July 10,2016

13. Voss Dollar Sales per Point of Distribution (L-12, CONV)
Strictly Confidential
Voss Dollar Sales per Point of Distribution (L-12, CONV)
Dollar Sales per Point of Distribution*
= Plastic/PET SKU
= Glass SKU
$268,903
$154,076
* Dollar Sales of Total Voss Still (or Sparkling) SKUs/ ACV Weighted Distribution of Total Voss Still (or Sparkling) SKUs
Dollar values in thousands 13
Source: IRI Infoscan, Total US CONV Data Ending July 10,2016

14. Voss Average Price per Unit (CONV)
Strictly Confidential
Voss Average Price per Unit (CONV)
= Plastic/PET SKU
Still Water SKUs
Sparkling Water SKUs
= Glass SKU
L-52
L-24
L-12
L-4
Source: IRI Infoscan, Total US MULO+C Data Ending July 10,2016

15. Voss Commands a Highly Attractive Ultra-Premium Retail Price Point
Strictly Confidential
Voss Commands a Highly Attractive Ultra-Premium Retail Price Point
L-52 Total U.S. Water Average Price per Volume (500ml) (1)
= Voss Premium Index
192
159
140
117
135
164
135
116
(1) One unit of volume represents Oz.
Source: IRI Infoscan, Total US CONV Data Ending July 10,2016

16. Total Bottled Water Category
Strictly Confidential
Premium Water Volume¹ Price Landscape (L-52, CONV)
% CHG YA
Total Bottled Water Category
Voss
Evian
Perrier
Fiji
San Pellegrino
San Benedetto
Glacceau Smart Water
Resource
Icelandic Glacial
Avg. Price/Vol
$0.02
$0.03
$0.04
-$0.01
-$0.30
-$0.03
Promo Price/Vol
$0.01
$0.08
$0.07
$0.00
-$0.02
(1) One unit of volume represents Oz.
Source: IRI Infoscan, Total US CONV Data Ending July 10,2016

17. Premium Bottled Water Category
Strictly Confidential
Premium Water Volume¹ Price Landscape (L-12, CONV)
CHG vs YA
Premium Bottled Water Category
Voss
Evian
Perrier
Fiji
San Pellegrino
San Benedetto
Glacceau Smart Water
Resource
Icelandic Glacial
Avg. Price/Vol
$0.01
$0.06
$0.00
$0.03
-$0.80
-$0.02
$0.04
Promo Price/Vol
$0.02
$0.09
-$0.03
-$0.01
$0.05
(1) One unit of volume represents Oz. 17
Source: IRI Infoscan, Total US CONV Data Ending July 10,2016

18. Volume by Price Threshold: Premium Brands (L-52, CONV)
Strictly Confidential
Volume by Price Threshold: Premium Brands (L-52, CONV)
$1.17/500ml or $8.85/128oz*
*Mean price point among all Premium Brands listed
Values are in Millions, Volume Equivalency = 500ml 18
Source: IRI Infoscan, Total US CONV , Data Ending July 10,2016

19. APPENDIX: DATA DETAIL

20. Voss Retail Dollar Sales by SKU (CONV)
Strictly Confidential
Voss Retail Dollar Sales by SKU (CONV)
Dollar Sales of Voss by SKU (% Growth vs. YAG Period)
DOLLAR
Still - Plastic
Size
Count
UPC Code
L -52
L -24
L -12
L -4
VOSS STILL - Plastic
330ml 1
$206,930
-12.0%
$112,534
8.1%
$53,410
-14.3%
$14,123
19.3%
500ml
$14,480,780
22.1%
$7,099,367
7.0%
$3,812,105
-3.2%
$1,337,988
1.1%
850ml
$10,445,690
55.5%
$5,184,066
20.4%
$2,904,626
5.2%
$949,801
-9.9% 12
$48
115.1%
$26
18.5% $0
0.0% 24
$112 6
$26,830
255.3%
$15,507
131.6%
$9,950
55.9%
$1,788
-31.5%
Still - Glass
VOSS STILL - Glass
375ml
$578,949
23.7%
$284,016
$177,185
29.1%
$60,622
21.2% 4
-100.0%
800ml
$583,436
26.8%
$307,992
36.4%
$186,478
67.6%
$73,966
78.9% 2
$3,327
$3,277
Voss Still Total
$26,326,102
33.3%
$13,006,836
13.0%
$7,147,056
1.8%
$2,438,287
-1.8%
Sparkling
VOSS SPARKLING - Glass
$492,838
88.5%
$311,661
137.0%
$202,425
139.4%
$91,385
228.9%
$15 $3
$184,275
66.3%
$102,143
89.7%
$66,411
80.2%
$32,685
258.6%
Voss Sparkling Total
$677,128
238.2%
$413,820
434.3%
$268,838
564.9%
$124,070
888.6%
Total Voss
$27,003,229
37.1%
$13,420,655
19.7%
$7,415,893
11.5%
$2,562,357
11.7%
does have any sales in QS3 . Also , and upcs are added in the list which are not there in previous file. We have added these additional upcs in the table so that total sales should match up to UPC sum. Hope this is fine
Source: IRI Infoscan, Total US CONV Data Ending July 10,2016

21. Voss Retail Volume Sales by SKU (CONV)
Strictly Confidential
Voss Retail Volume Sales by SKU (CONV)
Volume Sales of Voss by SKU (% Growth vs. YAG Period)
Volume
Still - Plastic
Size
Count
UPC Code
L -52
L -24
L -12
L -4
VOSS STILL - Plastic
330ml 1
77152
-21.4%
39433
-9.8%
17738
-32.3%
4894
-1.4%
500ml
24.0%
9.8%
728611
3.1%
850ml
51.4%
18.8%
4.1%
530586
-11.2% 12 21
95.9% 11
-0.7%
0.0% 24
1389 6
18044
278.1%
10528
145.0%
6799
65.0%
1238
-27.9%
Still - Glass
VOSS STILL - Glass
375ml
168632
18.1%
82614
15.5%
52045
27.6%
17763
18.5% 4
-100.0%
800ml
260752
17.6%
135524
24.8%
81288
54.2%
31821
66.2% 2
1819
1576
Voss Still Total
33.4%
13.6%
1.8%
-2.2%
Sparkling
VOSS SPARKLING - Glass
158581
101.5%
104726
168.1%
70343
182.3%
33734
299.3% 3
79387
55.8%
43386
73.5%
27940
62.9%
13862
233.5%
Voss Sparkling Total
237989
241.6%
148132
446.9%
98287
583.5%
47595
958.7%
Total Voss
35.9%
8.3%
7.2%
does have any sales in QS3 . Also , and upcs are added in the list which are not there in previous file. We have added these additional upcs in the table so that total sales should match up to UPC sum. Hope this is fine
One unit of volume represents l. oz.
Values are in Millions, Volume Equivalency = 500ml
Source: IRI Infoscan, Total US CONV Data Ending July 10,2016

22. Voss Glass SKUs v. Competitor SKUs (L-12, CONV)
Strictly Confidential
Voss Glass SKUs v. Competitor SKUs (L-12, CONV)
L-12 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit* Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Glass
Voss
330 ml 12
$3,277
1,576 82
$2.08
$39.99
0.02
$148,189
375 ml 1
$177,185
52,045
69,299
$3.40
$2.56
1.11
$159,665 4 $0
$0.00
0.00
San Pellegrino
750 ml
800 ml 2
$186,478
81,288
50,718
$2.29
$3.68
1.10
$169,349
Sparkling - Glass
Perrier
200 ml 6
*Can
250 ml 10
$22,194
10,450
20,914
$2.12
$1.06
0.29
$76,159
$2,346
1,118
373
$2.10
$6.29
0.03
$67,769
$852,305
389,145
590,133
$2.19
$1.44
4.49
$189,667 24
$23,517
18,109
6,866
$1.30
$3.43
0.16
$145,593
$202,425
70,343
93,663
$2.88
$2.16
3.89
$51,992 $3 3
$0.73
$2,016
$266,264
164,182
109,692
$1.62
$2.43
1.67
$159,127
$375,750
237,393
158,606
$1.58
$2.37
1.98
$189,796
$1,567,525
967,025
646,082
4.64
$338,170
$323,102
189,443
126,569
$1.71
$2.55
1.88
$172,320 15
$66,411
27,940
17,433
$2.38
$3.81
0.45
$148,233
1000 ml
$34,484
24,126
12,066
$1.43
$2.86
0.36
$95,971
Volume Equivalency = 500ml
Source: IRI Infoscan, Total US CONV Data Ending July 10,2016
*Units = Actual packages scanned

23. Voss Glass SKUs v. Competitor SKUs (L-52, CONV)
Strictly Confidential
Voss Glass SKUs v. Competitor SKUs (L-52, CONV)
L-52 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit* Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Glass
Voss
330 ml 12
$3,327
1,819 95
$1.83
$35.19
0.02
$155,735
375 ml 1
$578,949
168,632
224,536
$3.43
$2.58
1.31
$442,172 4 $0
$0.00
0.00
San Pellegrino
750 ml
800 ml 2
$583,436
260,752
162,691
$2.24
$3.59
1.98
$294,633
Sparkling - Glass
Perrier
200 ml 6
$234 77 32
$3.04
$7.29
$14,351
*Can
250 ml 10
$33 17 3
$1.98
$9.90
$2,026
$106,737
41,116
82,285
$2.60
$1.30
0.38
$282,641
$17,506
7,900
2,634
$2.22
$6.65
0.18
$95,094
$3,423,626
1,576,696
2,391,038
$2.17
$1.43
5.81
$589,730 24 $7 20
$0.35
$5.49
$4,800
$83,765
54,335
20,600
$1.54
$4.07
0.29
$288,688
$492,838
158,581
211,153
$3.11
$2.33
3.95
$124,915
$15 21 7
$0.73
$2.19
$3,394
$861,340
531,868
355,348
$1.62
$2.42
1.67
$516,592
$1,434,536
907,797
606,511
$1.58
$2.37
2.10
$682,799
$21
$1.80
$4.76
0.01
$2,162
$6,327,073
3,898,605
2,604,709
$2.43
4.98
$1,270,244
$1,181,064
702,948
469,648
$1.68
$2.51
2.16
$547,296 15
$184,275
79,387
49,532
$2.32
$3.72
0.71
$260,992
1000 ml
$95,042
66,876
33,447
$1.42
$2.84
0.59
$161,419
Volume Equivalency = 500ml
Source: IRI Infoscan, Total US CONV Data Ending July 10,2016
*Units = Actual packages scanned

24. Voss Plastic SKUs v. Competitor SKUs (L-12, CONV)
Strictly Confidential
Voss Plastic SKUs v. Competitor SKUs (L-12, CONV)
L-12 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Plastic
Evian
330 ml 6 $0
$0.00
0.00
Fiji 1
$74,572
34,934
52,916
$2.13
$1.41
1.08
$68,853
$8,854
6,071
1,534
$1.46
$5.77
0.33
$26,861
Voss
$53,410
17,738
26,900
$3.01
$1.99
0.57
$93,109
$9,950
6,799
1,710
$5.82
0.12
$82,293 12
$26 11
$2.41
$19.08
$23,086
500 ml
$1,161,934
712,940
713,405
$1.63
11.18
$103,912
$280
213 36
$1.31
$7.88
0.02
$14,842 24
$98 50 2
$1.98
$47.40
0.01
$10,237
$14,762,677
8,734,044
8,739,730
$1.69
65.52
$225,329
$5,696
6,180
258
$0.92
$22.11
0.14
$39,668
$21,357
18,842
3,142
$1.13
$6.80
0.56
$37,937
$3,812,105
2,091,141
2,092,502
$1.82
23.71
$160,772
750 ml
$339,377
232,612
155,411
$2.18
4.95
$68,502
850 ml
$2,904,626
1,627,795
959,005
$1.78
$3.03
15.98
$181,748
1000 ml
$5,580,823
4,254,575
2,127,867
$2.62
20.52
$272,005
$35,947
39,235
3,271
$10.99
0.15
$237,579
$3,085
2,428
101
$1.27
$30.49
0.07
$45,024
$31,077,342
22,995,139
11,500,699
$1.35
$2.70
69.61
$446,447
$2,030
1,914
160
$1.06
$12.72
0.20
$9,939
1500 ml
$332,068
311,584
103,903
$1.07
$3.20
1.87
$177,759
$3,939,848
3,714,613
1,238,698
$3.18
14.59
$270,049
Sparkling - Plastic
Perrier
$8,734,390
5,498,985
5,502,565
$1.59
43.88
$199,040
$1,496,356
923,697
924,298
$1.62
13.10
$114,223
$7,103
7,580
316
$0.94
$22.48
$441,183
San Pellegrino
$1,329,711
817,621
818,153
9.86
$134,917
$546
303 13
$1.80
$43.22
$159,837
$2,376
1,593
797
$1.49
$2.98
$110,755
$249,730
190,112
95,082
$2.63
0.80
$313,541
Source: IRI Infoscan, Total US CONV Data Ending July 10,2016
*Units = Actual packages scanned
Volume Equivalency = 500ml

25. Voss Plastic SKUs v. Competitor SKUs (L-52, CONV)
Strictly Confidential
Voss Plastic SKUs v. Competitor SKUs (L-52, CONV)
L-52 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Plastic
Evian
330 ml 6 $0
$0.00
0.00
Fiji 1
$302,112
145,689
220,682
$2.07
$1.37
1.99
$152,009
$36,248
25,701
6,495
$1.41
$5.58
0.64
$56,820
Voss
$206,930
77,152
116,999
$2.68
$1.77
1.00
$207,477
$26,830
18,044
4,540
$1.49
$5.91
0.15
$181,225 12
$48 21 3
$2.22
$17.56
$42,764
500 ml
$4,563,774
2,844,626
2,846,478
$1.60
13.85
$329,492
$1,102
842
140
$1.31
$7.85
0.02
$48,125 24
$1,865
986 41
$1.89
$45.39
0.03
$57,183
$55,761,479
33,526,850
33,548,677
$1.66
69.64
$800,722
$89,185
115,523
4,815
$0.77
$18.52
$600,363
$67,995
59,373
9,899
$1.15
$6.87
0.78
$87,043
$14,480,780
7,879,641
7,884,771
$1.84
27.17
$532,927
$112
1,389 58
$0.08
$1.94
$43,173
750 ml
$835,323
583,773
390,026
$1.43
$2.14
5.88
$142,164
850 ml
$10,445,690
5,855,168
3,449,533
$1.78
$3.03
17.77
$587,815
1000 ml
$19,529,374
14,895,164
7,449,609
$2.62
23.49
$831,542
$35,947
39,235
3,271
$0.92
$10.99
0.14
$263,272
$13,197
12,411
517
$1.06
$25.51
0.29
$45,879
$111,781,496
84,547,682
42,285,346
$1.32
$2.64
70.66
$1,581,904
$9,841
8,682
724
$1.13
$13.60
0.28
$35,083
1500 ml
$1,043,426
988,605
329,666
$3.17
2.04
$510,912
$14,004,643
13,437,806
4,481,053
$1.04
$3.13
15.63
$895,994
Sparkling - Plastic
Perrier
$31,050,529
19,788,625
19,801,508
$1.57
47.03
$660,212
$4,778,218
3,000,940
3,002,893
$1.59
14.48
$329,949
$19,963
21,304
888
$0.94
$22.48
0.05
$420,761
San Pellegrino
$4,166,828
2,562,193
2,563,861
$1.63
10.49
$397,053
$1,352
758 32
$42.76
0.01
$186,538
$8,658
6,004
3,003
$1.44
$2.88
0.10
$90,217
$832,175
636,354
318,263
$2.61
0.82
$1,016,132
*Units = Actual packages scanned
Source: IRI Infoscan, Total US CONV Data Ending July 10,2016
Volume Equivalency = 500ml

26. Voss Competitor Summary (L-52, CONV)
Strictly Confidential
Voss Competitor Summary (L-52, CONV)
Dollar Sales of Voss Competitors (% Growth vs. Year Ago Period)
L-52
L-24
L-12
L-4
Glaceau Smart Water
$538,001,173
14.2%
$265,944,670
11.8%
$152,426,485
$55,673,256
12.5%
Fiji
$192,125,517
25.8%
$100,318,934
29.3%
$56,131,340
34.9%
$19,864,718
39.1%
Perrier
$66,087,204
19.9%
$32,092,404
17.8%
$18,485,066
17.2%
$6,855,304
18.8%
Core
$35,417,374
435.1%
$21,862,459
279.2%
$12,725,812
219.5%
$4,853,990
189.6%
Voss
$27,590,526
37.1%
$14,005,671
19.7%
$7,964,778
11.5%
$2,818,728
11.7%
Evian
$26,152,204
(17.3%)
$12,691,895
(7.3%)
$7,511,219
(0.9%)
$2,779,755
(3.8%)
Aqua Hydrate
$9,117,271
40.2%
$4,785,929
41.1%
$2,745,925
27.6%
$1,128,670
35.9%
Resource
$8,466,261
(44.9%)
$3,393,307
(47.1%)
$1,745,622
(36.2%)
$592,350
(33.7%)
San Pellegrino
$6,665,072
16.2%
$3,386,354
23.7%
$2,035,163
28.7%
$789,449
33.4%
Essentia
$5,959,563
500.0%
$4,050,541
379.4%
$2,688,338
304.7%
$1,095,059
267.9%
Icelandic Glacial
$2,582,584
33.7%
$1,396,481
32.4%
$870,361
46.1%
$343,353
58.5%
Boxed Water
$1,315,290
620.3%
$808,297
573.0%
$526,913
487.4%
$226,212
363.6%
Saratoga
$686,094
83.0%
$431,598
150.8%
$342,176
223.4%
$148,060
276.4%
Volvic
$263,289
3,107.3%
$259,286
10,286.3%
$177,073
12,326.0%
$72,433
13,394.2%
Bai
$230,060
59,537.7%
$174,608
45,163.0%
$125,657
32,473.7%
$56,061
14,432.4%
Mountain Valley Spring Water
$137,418
(30.6%)
$53,259
(47.2%)
$30,845
(46.5%)
$9,982
(56.2%)
Just
$101,725
0.0%
$100,757
$79,215
$37,260
Acqua Panna
$96,505
54.0%
$55,648
117.1%
$35,330
97.5%
$12,700
107.8%
Eternal
$71,089
(38.0%)
$28,427
(47.3%)
$11,918
(58.2%)
$3,824
(43.6%)
Penta
$22,352
(31.4%)
$1,021
(72.8%) $0
(100.0%)
Gerolsteiner
$1,342
(92.4%)
$547
(19.1%)
$182
(34.4%)
Ferrarelle
Source: IRI Infoscan, Total US CONV , Data Ending July 10,2016

27. Voss Competitor Summary (L-52, CONV)
Strictly Confidential
Voss Competitor Summary (L-52, CONV)
Volume Sales of Voss Competitors (% Growth vs. Year Ago Period)
L-52
L-24
L-12
L-4
Glaceau Smart Water
454,763,353
12.4%
224,120,291
10.9%
128,629,105
11.0%
47,046,448
11.6%
Fiji
138,357,432
22.5%
71,217,411
24.6%
39,396,725
29.1%
13,878,678
32.4%
Perrier
40,991,160
18.3%
19,797,151
16.0%
11,368,020
14.7%
4,198,908
15.4%
Core
25,736,335
433.8%
15,934,178
281.9%
9,294,216
224.8%
3,558,712
195.9%
Evian
19,467,376
(18.8%)
9,436,356
(8.9%)
5,599,943
(1.2%)
2,066,960
(4.3%)
Voss
14,708,059
35.9%
7,422,264
18.1%
4,171,045
8.3%
1,456,314
7.2%
Resource
8,675,747
(43.3%)
3,472,862
(44.7%)
1,791,498
(34.9%)
610,281
(33.0%)
Aqua Hydrate
8,006,864
38.2%
4,164,859
37.7%
2,386,574
23.9%
998,642
34.8%
Essentia
4,883,421
458.5%
3,309,888
351.7%
2,163,788
279.5%
864,017
238.6%
San Pellegrino
4,157,088
16.9%
2,107,384
23.2%
1,273,040
28.0%
490,386
Icelandic Glacial
2,251,422
35.2%
1,188,118
30.3%
721,019
41.3%
282,941
51.3%
Boxed Water
1,197,267
775.8%
702,380
621.6%
451,051
484.4%
195,668
343.0%
Saratoga
738,845
86.2%
470,659
154.4%
373,797
230.9%
157,033
275.9%
Volvic
254,009
3,307.9%
250,597
11,024.9%
176,281
13,561.9%
73,842
15,413.1%
Mountain Valley Spring Water
178,469
(29.3%)
67,695
(47.8%)
39,282
(48.2%)
12,771
(59.1%)
Bai
158,645
64,890.0%
116,791
47,744.2%
85,859
35,072.9%
38,355
15,612.5%
Just
81,368
0.0%
80,709
64,828
30,287
Acqua Panna
69,580
63.5%
41,370
124.5%
26,399
123.1%
9,093
131.5%
Eternal
65,754
(40.9%)
25,989
(50.0%)
11,228
(58.4%)
3,662
Penta
11,203
(31.4%)
513
(72.7%)
(100.0%)
Gerolsteiner
747
(92.5%)
304
(22.1%)
101
(36.8%)
Ferrarelle
Volume Equivalency = 500ml
Source: IRI Infoscan, Total US CONV , Data Ending July 10,2016

28. Strictly Confidential
Unsweetened Sparkling Water Category Retail Dollar Sales ($MM) & % Chg YA
Unsweetened Sparkling Water (includes Flavored & Unflavored)
Flavored Sparkling Water
Unflavored Sparkling Water
19.4%
Source: IRI Infoscan, Total US CONV , Data Ending July 10,2016

29. Strictly Confidential
Unsweetened Sparkling Water Category Retail Unit* Sales (MM) & % Chg YA
Unsweetened Sparkling Water (includes Flavored & Unflavored)
Flavored Sparkling Water
Unflavored Sparkling Water
12.5%
Source: IRI Infoscan, Total US CONV , Data Ending July 10,2016
*Units = Actual packages scanned