1. Window Displays Budget Proposal
Julianne Page
Merchandise Coordinator
June 29, 2008

2. Goal
Increase sales by creating clean, professional and effective window displays.
Enhance customers’ views/image, knowledge and interest in the 49ers Inc. Bookstore.

3. Obstacles Outside Window Glare
Background backdrop restricted by materials
Limited Props

4. Solutions Outside Window Glare Increased and focused track lighting
Background backdrop is constrained
Use fabric to emphasize contrast against featured product
Limited Props
Invest in large, multiple-use props

5. Outside Window Glare
Glare is created by intense light that overpowers what is on the other side of a reflective surface.
Do you see the tents?
Do you see me?

6. The difference between light differential
This picture is taken in the afternoon, with more light outside.
This picture is taken in the morning, with less light outside.

7. Outside Window Glare Combat external light with internal light
Add track lights, they are more:
Flexible
Bright
Expandable to fit larger area

8. Track Lights

9. Track Lights Larger track lights Smaller track lights
Covers larger area
Less bulbs needed
Smaller track lights
Spot lighting
More bulbs needed

10. Fabric

11. Background Backdrop Fabric
Adds contrast for easier visibility of displayed product
Unlimited colors, designs, sizes- eye catching!
Reusable
Relatively inexpensive

12. Fabric Prices Reusable, washable, durable, flexible
Costs between $8 -$14 per yard
Total Price Per Window Space
Oak: $32 - $56
Standard: $85 -$ 150
Combo: $96 - $300
Total Price Per Window Display
Oak: $6- $10.50
Standard: $16 - $28
Combo: $18 - $28

13. Props
Used to clear clutter, add dimension, and make space.

14. Props
Black Sign holders- $13
Crates- $25-37
Toggle Tower-$300

15. Props
Stone Runner- $65
Curly Willow Stock- $44

16. Props
Used to clear clutter, add dimension, and make space.

17. Mannequins Mannequins help people identify
themselves with the product.
Mannequins can make a different perspective with product: artful, outgoing, funny, attractive, bold

18. Mannequins
Prices range from $130 to $300

19. Mannequins

20. Window Display Visualization
The following slides were compiled to help visualize differences between price and product.

21. Minimum expenditure
Outdoor window fabric
Combination window fabric

22. Medium Expenditure

23. Maximum expenditure
Outdoor Window Fabric
Combination Window Fabric