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2. PCI Methodology Formative Research Values Grid
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Formative Research
Values Grid
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3. PCI Worldwide

4. China

5. (If Assisted, Assist Yourself)
Africa
Ushikwapo Shikamana
(If Assisted, Assist Yourself)

6. The Caribbean

7. Does It Work? September 1999 “Studies in Family Planning”
Tanzania serial radio drama Twende Na Wakati
2-year national field study

8. Does It Work?
Married women who listened were more likely to adopt family planning than those who didn’t listen
Self-efficacy increased related to
family size
ideal age for marriage
approval of contraceptive use
spousal communication about family planning
knowledge of current methods
79 family planning centers reported a 25% increase in new clients
Contraceptive prevalence increased from 10% to 18% over the 2-year period
Knowledge of HIV/AIDS and prevention increased dramatically

9. India

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11. PCI