1. Introduction to Internet Essentials Helping low income families get connected to the Internet IML Conference Chicago September 16, 2011

2. Agenda Comcast Closing the Digital Divide
Overview of Internet Essentials
A Community Effort
How You Can Help

3. contributions over the past 9 years
Comcast across America
60,000
Comcast Cares Day
volunteers 1
Largest cable company in the U.S.
Approximately
employees
100,000
Comcast has America’s leading converged fiber optic network 1
Largest
residential broadband provider in the U.S. 1
23.5m
Video Customers
Third largest residential phone provider in the U.S.
$1.8b
In charitable
contributions over the past 9 years
147,000 3
Comcast’s fiber backbone has more than 147,000 miles of fiber enough fiber to wrap around
the earth
6 times 3

4. Comcast in Illinois - 2009 Fast Facts
$49,760,782
In Health Care Benefits
$13,300,201
In Payroll Taxes
$369,227,664
In Payroll
7,289
Employees**
$148,229,133
In State & Local Taxes & Fees
1,814,528
Basic Video Customers
$452,586,542
Total Employee Investment
415
Facilities, Offices, and Call Centers
$3,877,798
In Community Charitable Giving
$1,648,710
In Courtesy Service to Libraries, Municipal Buildings, and Schools
$4,640,736,341
In Competitive Voice Consumer Savings*
98%
Broadband Available to over 98% of Comcast cable homes
$4,817,829,690
Invested in Technology and Infrastructure since 1996
$8,410,888
In Property Taxes
$225,338
To Support Local United Way Charities
*Source: MiCRA Report 2007
** Does not include contractors

5. Comcast in Illinois - 2009 Fast Facts
COMMUNITY CHARITABLE GIVING
COURTESY SERVICES
UNITED WAY PLEDGES
Including video, broadband and phone services to schools, libraries and non-profits
Comcast Foundation
$38,820
Comcast is one of the top United Way donors in the country. Since 2001, employees have pledged more than $20 million to local United Way organizations.
Scholarships
$4,000
Volunteers
$52,042 + +
Cash
$63,531
Public Service Announcements
$76,163
Other
$1,000
$225,338 Value
$1,648,710 Value
$3,877,798
$5,751,846
INVESTED IN ILLINOIS COMMUNITIES

6. Conquering the digital divide
The Broadband adoption challenge is more than 3x greater than the broadband access challenge
U.S. broadband home access & adoption
Households with access to broadband
Broadband adoption rate
Non-adoption rate
Half of non-adopters don’t believe it’s relevant to their lives
Adoption rates by annual household income
Income >$30K
Income <$30K
To close the digital divide we must focus on broadband adoption,
especially among low income families
Source: John B. Horrigan, Broadband Adoption and Use in America, OBI Working Paper Series No. 1,
Federal Communications Commission (Feb. 2010), available at

7. ✓ Barriers to adoption 36% 22% 19% Cost Digital Literacy Relevance
FCC survey identified three major barriers that keep non-adopters from getting broadband
Cost
36%
Some 24% are related to the cost of service.
15% point to the monthly service cost.
9% say they do not want the financial commitment.
For 10% of non-adopters, the cost of a computer is the primary barrier. ✓
Digital
Literacy
22%
They are uncomfortable using computers and those who do are “worried about all the bad things that can happen if [they] use the Internet.”
Internet Essentials was designed by Comcast with the FCC to address all three
Don’t think digital content delivered is compelling enough to justify getting broadband service.
Many do not view broadband as a means to access content they find important or necessary.
Others seem satisfied with offline alternatives. These non-adopters say, the Internet is a “waste of time.”
Relevance
19%
Source: John B. Horrigan, Broadband Adoption and Use in America, OBI Working Paper Series No. 1,
Federal Communications Commission (Feb. 2010), available at

8. Introducing Comcast Internet Essentials
One of the first programs of its type to directly confront the digital divide by providing affordable access to quality home Internet service, a discount-priced computer and training to low income families
Our Commitment
For $9.95 per month*, participating families receive:
XFINITY Internet Economy Service (currently 1.5 Mbps download)
Option to purchase a computer for under $150*
Access to online, in print and classroom digital literacy training
Benefits to Participants
There are no additional fees: no modem rental charges, no deposit or activation fees
Credit check is not required
As XFINITY Internet customers, participants gain other benefits at no extra charge, including NortonTM Security Suite, a $160 value
Internet Essentials will be available starting in the 2011 “Back to School” season
NOTE: Internet Essentials is the commercial name for Comcast Broadband Opportunity Program
* Plus applicable taxes

9. Eligibility and availability: Potential long-term benefits
Comcast will accept new participants for at least three years, through the end of the school year
A household is eligible to participate in Internet Essentials if it:
Is located where Comcast offers Internet service;
Has at least one child receiving free school lunches through the National School Lunch Program (NSLP);
Has not subscribed to Comcast Internet service within the last 90 days; and
Does not have an overdue Comcast bill or unreturned equipment
Participating families may be able to benefit from Internet Essentials for the entire life of their child’s K-12 education, as long as they remain eligible

10. Internet Essentials: How it works
School districts include Internet Essentials insert in NSLP mailing
Awareness
Dissemination
Awareness built through school districts, community groups and government officials
School districts & community groups provide information to potential participants
Sample: potential insert
Enrollment
Verification
Delivery & Installation
Participant Education
Potential participants request service and receive enrollment application
Applicants’ documentation is verified by an independent administrator
Comcast reps activate accounts and participants pick up installation kits and computers
Participants participate in live or virtual training

11. Benefits to communities
Internet Essentials can help in several ways
Provide low-income students opportunity to access the Internet at home
Enable teachers to use online resources and tools to expand the flow of information and personalize learning opportunities for students
Serve as an added incentive for parents to enroll children in NSLP
Districts / Schools
Students
Reduce barriers to improved school performance through access to online tools and resources such as books, encyclopedias, tutorials and much more
Allow parents to become more engaged with their children’s education
Reduce perceived barrier among African-American and Hispanic households*
They are more likely to say that a lack of home broadband access is a “major disadvantage”
Families
*Source: Pew Center, Home Broadband, August 2010

12. Making it easy for partners to get involved
Comcast is developing an online website to allow partners to easily access, download and print materials to increase awareness of Internet Essentials
Partner Portal
Register to access partner packet, e.g. program basics, FAQs, how-to help parents fill out application
Download digital materials, e.g. images, flyers
Order printed materials, e.g. posters, brochures
Checklist 1
Increase awareness
Ad for newsletter
Checklist 2
Promote Internet Essentials
Poster
Flyer
Tabletop with brochures
Checklist 3
Mail Families
Letter for parents
Postcard
Comcast will provide ongoing support

13. How we can partner to drive broadband adoption
1. Convey the importance of broadband adoption
2. Raise awareness of Internet Essentials
3. Facilitate communication with the Department of Education; Superintendents of school districts; Principals; and community organizations
4. Help us spread the word about Internet Essentials to families in your area
Include information in your newsletters, back-to-school events, Town Hall meetings, family events

14. Questions? Thank you! For More Information Contact
Your Local Comcast Representative
Or Wendy Farley
Vice President Government Affairs
Questions?