1. Sr. Manager, Global Talent Acquisition
LINKED IN
January 30, 2016
Hope Vaccaro, PHR
Sr. Manager, Global Talent Acquisition

2. About Linked In Started/Founded Replaces what?
Like Facebook (but for business!)
Linked is a business-oriented social networking service. Founded in December 2002 and launched on May 5, 2003,[3] it is mainly used for professional networking. In 2006, LinkedIn increased to 20 million viewers.[8] As of today, LinkedIn reports more than 295 million acquired users in more than 200 countries and territories

3. Using Linked In to Boost Your Career
Linked In is the best social media platform for your career.
Five ways to get noticed on Linked In:
Check in consistently
Be intentional
Use advanced search
Mix it up
Get personal
You need to be active to get noticed. Active means providing content or info for those in your network, which you can do by only investing 20 minutes per day.
I got started on Linked In back in 2006, I think. Someone asked to connect with me and I looked into it, and connected. Never really used it though until 2009 when I started looking for a job. At that time, I became intentional and started inviting people into my network and I started posting at least twice a week.
Use advanced search when you are starting your career search. You can research companies that you are interested in and send messages to current HR representatives and hiring managers. Make sure your profile is complete and includes a professional photo. When you reach out you want to write a personal connection message noting who you are and why you want to connect vs. the canned “I’d like to have you in my network”. That’s for amateurs.
To keep your connections interested, a rule of thumb is to create a mix of industry-relevant content, like discussing current projects or related hobbies. You may do something different, but that is just a suggestion. I post open jobs, news about ANSYS or recruiting/HR related material.
Recruiters and hiring managers want to know about you – your skills, your interests, and how you think. What better way to let them know than by regularly posting on Linked In?

4. LINKED IN Optimization
Add a professional photo
Have a catchy headline
Add the industry you work in or want to work in
Publishing posts is a great way to get noticed
In your summary, include key words so you will be found in searches; try to limit to under 50 words

5. LINKED IN Optimization
Be precise of your experience; don’t be afraid to use detail
Re-order your top skills so the more important ones are on top
Join relevant groups
List your volunteer activity; it’s just as important as work experience
Be specific about your education

6. Linked In

7. Linked In Fact File
Adding a profile picture can get you 14X more profile views than someone who does not have one
Members who add skills get 13X more profile views
Adding an industry can get you 15X more profile views
If you are active in groups, this can get you 5X more profile views
Members who add education to their profile get 10X more profile views
Linked In interviewed hiring managers and 42% of them responded by saying that volunteer experience is just as important as work experience

8. Social Media Etiquette
What you post is how you are perceived. It doesn’t matter the outlet.
Employers check you out.
Google yourself.
Privacy settings work? Or do they?
“You are what you tweet” or post.
Post about your achievements or accomplishments.
Don’t abuse it. Take is serious.
Forbes article: “Social Media Etiquette: 12-step Checklist” /social-media-etiquette-12-step- checklist/#4edc244077a4
Determine how you want to be perceived on Facebook, Twitter, and all social media outlets. Like it or not, your communication becomes a strong part of your overall image. Recognize this as an opportunity to set yourself apart as a person with integrity.
Know that employers DO check your social media accounts. Some may tell you they don't have time to visit everyone's profile, but smart employers know it's worth the effort before saying "yes" to a new hire.
Google yourself. Observe what comes up, including Google images. Eliminate any questionable posts or pictures. Show respect for yourself and your credibility by keeping your posts (and your daily interaction) clean.
Don't rely on privacy settings. Anything can be shared on the web. Download an app that will alert you if something is posted online where your reputation could be in question. Google Alerts will monitor the web and notify you when your name has been mentioned. You can find a variety of tools by searching "Reputation Management".
You are what you tweet or post. People make judgments based on what they see and every post matters. Read through your stream and ensure it reflects your character.
Dedicate posts emphasizing your achievements and accomplishments. Link to charities you support and let others know how they can get involved. Vary your content to retain interest. And, of course, only post if it's the truth.
Take your online presence seriously. Social media is a phenomenal way to connect, build a community of like-minded friends and stay current on what's going on in the world. Use it wisely and you will reap the benefits. Abuse it, or disregard its importance, and you will eventually face the consequences.
Forbes article:

9. Questions?

10. Thank you!