1. make up something original!
You need a:
· Name !
The name of your Shoe
make up something original! …
No copyrighted names 1

2. · A Slogan ! Describe your Shoe! You need:
Say something about your product that will make people want to buy it! … 2

3. · a Logo ! Every Good Product has a Recognizable Logo !
You need:
· a Logo ! Every Good Product has a Recognizable Logo !
A logo is like your shoe’s signature … 3

4. · Your actual Shoe Design!
You need:
· Your actual Shoe Design! … 4

5. 8.5 inches wide x 11 inches tall
You need the:
· Correct Size !
8.5 inches wide x 11 inches tall
at least 150 dpi … 5

6. Remember you’re making an ad!
You need to:
· Be Creative!
Remember you’re making an ad!
make people want to buy it! … 6

7. lead your viewer’s eye from left to right.
You need:
· Z shape!
lead your viewer’s eye from left to right. … 7

8. · Z shape! People read from left to right You need:
position the objects and images in your ad accordingly! … 8

9. Put the boring stuff at the bottom right
You need:
· Z shape!
Put the boring stuff at the bottom right … 9

10. · Z shape! Lead with your strongest element at the top You need:
Put the boring stuff at the bottom … 10

11. · Z shape! People read from left to right You need:
position the objects and images in your ad accordingly! … 11

12. · Hit ‘em with your best shot!
You need to:
· Hit ‘em with your best shot! … 12

13. · Don't Wait!
... 13

14. · Buy now!
... 14

15. · Limited Time!
... 15

16. · While Supplies Last!
... 16

17. Get
Them
Now!
... 17

18. · Offer Ends Soon!
... 18

19. Satisfaction Guaranteed!
... 19