1. HOSTING TRANSFER STUDENT RECRUITMENT EVENTS
CAPITALIZING ON POPULATION SPECIFIC RECRUITMENT:
HOSTING TRANSFER STUDENT RECRUITMENT EVENTS

2. WHY TRANSFER-SPECIFIC EVENTS?
Transfer students need information too!
Supports our advising model
Faculty collaboration to get program specifics
Simon Sinek: "Start With Why"

3. UNIVERSITY OF WASHINGTON BOTHELL
>  Established in 1990 as a 2-year institution 
>  5,500 students (mostly undergraduate: 4,900)
> 50% Transfer, 50% First Year
> Transfer students admitted directly to majors

4. EVOLUTION OF TRANSFER EVENTS
> 2016
NOTHING!
>
STEM DAY
Transfer Planning Night
Advising Days
Transfer Information Sessions

5. DISCUSSION
Do you have Transfer-Specific events at your campus?

6. STEM Transfer Admissions Advisor Assistant Director for Campus Visits
WHO MADE IT HAPPEN?
Primary Staff
Kelli Adams
STEM Transfer Admissions Advisor
Kristin Barnhill
Assistant Director for Campus Visits
Laura Avila
Director of
STEM Advising
Supporting Staff
Admissions Advisors
Admissions Student Ambassadors
STEM Advisors
& Staff
Assistant Director of Marketing & Communications
STEM Faculty
Dean of
School of STEM

7. RECRUITMENT THROUGH EMAIL

8. STRENGTHS OVERALL STUDENT FEEDBACK
STEM Faculty were eager to participate
Fostering a positive working relationship with School of STEM
Developing new relationships with Makerspace/Lab
Event can be easily replicated for future years & other programs
Students are coming in more prepared to enter STEM programs
STUDENT FEEDBACK
Great to meet and learn from STEM faculty
Learned more about UW Bothell than they would from the web site
Students wrote about STEM Day in their admission essays!

9. DATA Total Registered: 227
Student attendees: 121 (168 total, with guests)
FEEDBACK (17 respondents)
83% indicated STEM DAY positively influenced interest in applying to UWB
100% indicated Saturday was the most convenient day to host the event
100% would attend more transfer-specific events in the future
100% would attend STEM Day in the future

10. LESSONS LEARNED PRE-EVENT POST-EVENT
Funding determinations – which department will fund the event?
Communication/Delegation of responsibilities unclear with shared structure/leadership
First-Year students wanted to be invited to the event
POST-EVENT
Not enough 1:1 time with advising/admissions staff
Sessions were too short to accommodate time for questions
Alumni panel focused on challenges vs. opportunities
Students didn’t connect with keynote speaker

12. RECRUITMENT THROUGH EMAIL

13. DATA Total Registered: 82 (134 total, with guests)
Student attendees: 59 (88 total, with guests)
FEEDBACK
Felt welcome on campus
Positively influenced their interest to apply to UW Bothell
Would come again or recommend a friend to attend a future Transfer Planning Night event!

14. LESSONS LEARNED OVERALL NEXT TIME
Transfer students interested in attending specific events
Simple program leads to happy students
Managing 1:1 appointments is the key
NEXT TIME
Consider breakout rooms for majors/schools
Consider different format to meet with students 1:1
Definitely do a spring event

15. QUESTIONS? Thank you! Melanie Querimit, mrq@uw.edu
David VanDeusen,