1. The Nordic and Baltic telecommunications leader
Norway, Denmark and The Baltic countries
Infobalt 2003 Vilnius, October 21-22
Kenneth Karlberg, President
Public
September 8, 2003

2. TeliaSonera in the Baltic Countries
Baltic region – core market since early 1990’s
1991 ETL (Elion and EMT) together with Sonera
1992 LMT
1994 Lattelekom
1998 Lietuvos Telekomas
1998 Omnitel
We believe in the region
Estonia
Latvia
Lithuania

3. TeliaSonera history in Lithuania
Long term commitment
1996 Fiber Optic Sea Cable Stockholm-Gotland-Sventoji(Telekomas 30% & Telia 70%)
1997 UAB Lieteilja (ISP)
1998 Lietuvos Telekomas
1998 Omnitel
2003 Omnitel 35 percent

4. TeliaSonera Nordic and Baltic countries
Footprint Q2 2003
Total Mobile customers 9,705,000
Total Fixed customers 8,293,000
Sweden
Mobile customers 3,687,000
Fixed customer 5,509,000
Finland
Mobile customers 2,471,000 Fixed customers ,000
Norway
Mobile customers 1,181,000
Fixed customers
Sweden
Denmark
Mobile customers 484,000
Fixed customers 349,0001)
Finland
Norway
Estonia
Mobile customers 439,000 Fixed customers 451,000
Estonia
Latvia
Mobile customers 538,000 Fixed customers 639,000
Latvia
Denmark
Denmark
Lithuania
Mobile customers 905,000 Fixed customers 859,000
Lithuania
1) Including Internet and Cable-TV
2) Incl majority owned companies, LMT; Omnitel, Lietuvos Telekomas

5. Position outside home market
Russia
Ownership: 43.8%
Mobile subs. Q2, 2003: 4.3 million
Inhabitants million #3
Eurasia
Fintur companies:
Ownership: 58.55%
Mobile subs. Q2, 2003: 1.9 million
Inhabitants 33.9 million #1 #2
Turkey
Ownership: 37.1%
Mobile subs. Q1, 2003: 16.3 million
Inhabitants 68.1 million #1

6. TeliaSonera in the Baltic countries
Long term commitment
Industrial investments
Local brands and national management
Society modernization initiatives
Stronger ties to the TeliaSonera family

7. Vision 2010 Simplicity makes everything possible
The word “simplicity” has been chosen because it refers to easy-to-use, easy-to-find, easy-to-understand, easy-to-buy, easy-to-manage, easy-to-contact, easy-to-do business with, easy-to-get support from, easy-to-partner with, etc. The list is long, because simplicity means “easy” in every sense of the word. Our customers should feel that we are service-minded people who provide innovative solutions and a new level of convenience and speed.
“Everything possible” should be interpreted as being able to offer our customers all the solutions they need, that they are willing to pay for in our scope of business. We will encourage and develop the attitude that nothing is impossible. Some people might say, “Not everything is possible” but we do not agree, because we do not consider the obstacles first. We believe that everything is possible until it has been tried. We do it together with our partners, and we choose partners with the same everything-is-possible attitude.
Our Vision is a picture of what we want to achieve by This does not mean that we have to wait until 2010; we need to reach some of our goals now in order to fulfil the rest. Neither can we achieve our Vision in three years time and then feel satisfied. Competitors adapt quickly to new initiatives as they build competitive advantages. Simplicity brings new challenges every day. A player with simplicity as its hallmark will present a much bigger challenge in seven year’s time than anything we can imagine today!
The following slides explain, “Simplicity makes everything possible” from four different perspectives: customers, services, ourselves and growth.
Simplicity makes everything possible

8. “The spinning transistor”
A technology breakthrough?

9. Growing together or drifting apart
Together we are able to maintain the position as the leading IT-region
We have the skills
We have the technology
We need to join forces

10. The Nordic and Baltic
telecommunications leader