2. Rules of participation
Award Categories
About the Awards
2019 Awards Jury
Submission requirements and format
Part II: Questions to be answered
Evaluation Criteria
Slide templates for your use 3 4 5 6 7
8–9
I–IX

3. Below are the basic rules of participation
The deadline for the submissions is Friday, December 21, 2018
The completed presentation must be uploaded before December 21, 2018
More than one application in an award category is also permitted if the applications are for different projects/products/services. Please use a separate ppt for each application
This standard presentation is required for all Awards Categories
Please answer all questions to evaluate your pricing initiative in a maximum of 7 slides
All questions must be answered. Incomplete presentation may not be considered
The completed presentation should be uploaded here:
You may also use your own presentation slide deck and this ppt is not mandatory
Please upload a PDF version of the PPT only. Other formats will not be accepted
Please maintain one copy for your own records
The final eligibility of the nominees is subject to the discretion and approval of the Award Management and Jury
Employees (and their immediate family members) of Engaged Communications, BCG, Jury, Sponsors and Partners of the award are not allowed to participate
Information provided by the Applicants will be confidential and will be used only for the limited purpose of evaluating the entry to these Awards by the organizers Engaged Communications, the process advisors The Boston Consulting Group and The Jury
For any queries or assistance please contact:
Malu Blechschmidt—Marketing Strategist, Engaged Communications
+49 (0)

4. Pricing-driven Value Generation
Measurable bottom-line impact through pricing and/or revenue mgmt. measures
Best Pricing Innovation
Successful introduction and migration
towards a (more) sophisticated pricing logic
Digital Pricing Excellence
Best use of digital tools for a (more) sophisticated pricing approach
Behavioural Pricing
Successful application of psychological/ behavioural insights and methods for pricing
Best Value Communication in Pricing
Effective and successful value-oriented customer communication
Best Pricing Enablement Story
Best use of methods for pricing capability enhancement and company transformation (Change Mgmt.)
Sponsored by:

5. The NYPS World Pricing Excellence Awards 19 is the first and the only platform to recognize the most innovative and pioneering work done in the field of pricing and honor those professionals who strive for pricing excellence across the globe. In partnership with The Boston Consulting Group the Awards will highlight the tireless effort put in by the brightest minds and companies who are advancing and transforming pricing globally
2019 Awards Jury
Daniel Cho
Senior Director Global Pricing
& Competitive Portfolio Analytics
Philips Healthcare,
Germany
Maristela Castanho
Vice President,
Revenue Management
Groupe Renault, France
Nolwenn Godard
Director of Pricing Product
PayPal,
USA
Prof. Dr. Dominik Papies
Chair of Marketing
Eberhard Karls
Universität Tübingen,
Germany
Marcus Alves
Partner and Global Vice President
of Revenue Management
Kraft-Heinz,
The Netherlands

6. Submission requirements
For successful submissions of nominations you need to submit a ppt-presentation (in PDF format) including the following information
Part I: Describe your starting situation (market, industry, customer, competition), objectives, challenges, opportunities and reason why your pricing initiative should be rewarded (prose text, max 200 words)
Part II: Answer specific questions to evaluate your pricing initiative (presentation, format pptx, in total max. 7 slides, details see next slide)
Specific questions to evaluate your pricing initiative
Degree of innovation (max. 2 slides)
Description of strategic relevance for your company (quantitative and qualitative) (max. 2 slides)
Success/Impact both quantitative uplift and qualitative (max. 2 slides)
Your assessment of transferability to other companies beyond your concrete industry context (1 slide)
Part III: Company name, contact details and position (to reach out to in case of any questions)
Submission format
Submissions will only be accepted in PDF format

7. Degree of Innovation Strategic Relevance Success/Impact
What are the innovative insights/highlights of your pricing initiative?
Typically about
A novel approach to a classic problem, e.g., new analytical approach leading to unexpected insights
A novel interpretation/ adaptation of existing approach, e.g., traditional pricing/business model
A unique solution in new/emerging industry/discipline
A business model innovation
Strategic Relevance
What is the strategic relevance of your pricing initiative for your company?
Typically, detailed regarding
Share of your business addressed by the initiative
Specific challenges in the competitive environment addressed by the initiative
Degree of sophistication of the solution you developed
The magnitude of the effort
Please note: Both qualitative and quantitative information is required for assessment
Success/Impact
What is the realized financial impact of your pricing initiative? Typically measured in relative EBIT increase [%]
If applicable, please divide in
Long-term impact and
Immediate impact/ quick win
Please add any other qualitative assessment (e.g., NPS, brand perception) detailing the magnitude of your pricing initiative’s success
Transferability
How is your pricing initiative transferable to other problems/industries?
Typically evaluated on the following dimension:
Applicability/transfer- ability to other problems/situations
Applicability/ transfer-ability to other industries
Has potential to change approach to strategy or structure in an industry
A higher degree of transfe-rability supports a better assessment of your pricing initiative

8. Pricing-driven Value generation Best pricing innovation
Digital pricing excellence
Typically about pricing and/or revenue management impact measured in relative EBIT improvement
Typically about the introduction a of new pricing model (e.g., SaaS) and/or metric (e.g., pay-per-use)
Typically about digital support in price setting,) e.g., by automation and/or use of dynamic algorithms)
Excellence in this category is (among other criteria) mainly evaluated by
Degree of Innovation
Strategic Relevance
Success/Impact
Transferability
Excellence in this category will be mainly evaluated by

9. Best value Communication in pricing Best pricing Enablement story
Behavioral pricing
Best value Communication in pricing
Best pricing
Enablement story
Typically about new behavioral/ psychological pricing insights or the innovative use of a known approach
Typically about any kind of communication supporting direct uplift/success of pricing measures
Typically about any successful enablement approach that supports lasting pricing transformations (Focus: Change Management)
Excellence in this category is (among other criteria) mainly evaluated by
Degree of Innovation
Strategic Relevance
Success/Impact
Transferability
Sponsored by:
Excellence in this category will be mainly evaluated by

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19. First Name:
Last Name:
Designation/Job Title:
Company:
Country: