1. Investment Relations (IR) in the Internet Age
Genesis Select:
Investment Relations (IR) in the Internet Age
Genesis Select in an investment relations company. Leveraging the relationships they have built over years with Investment Bankers, Industry Analysts, and Venture Capitalists, Genesis increase client companies exposure to the Institutional Investment Industry, with the ultimate goal of increasing Shareholder Value. The basis of IR is communication. Genesis has been successful in communicating with Institutional Investors, but would like to increase direct communication with smaller and individual investors. The partners of Genesis Select asked us to research newer and innovative internet communication mediums and make recommendations for their implementation into the Genesis Select business model with the end result of better direct communication with investors and increased internet exposure.

2. Genesis Select Classic Investment Relations (IR) Approach
Basic Internet Utilization
Our Job
Research & Recommend internet IR communication tools
Goal: Increase direct communication with potential clients and investors
Genesis Select in an investment relations company. Leveraging the relationships they have built over years with Investment Bankers, Industry Analysts, and Venture Capitalists, Genesis increase client companies exposure to the Institutional Investment Industry, with the ultimate goal of increasing Shareholder Value. The basis of IR is communication. The primary method that they have use is the traveling client road shows. Genesis has been successful in communicating with Institutional Investors, but would like to increase direct communication with smaller and individual investors. The partners of Genesis Select asked us to research newer and innovative internet communication mediums and make recommendations for their implementation into the Genesis Select business model with the end result of better direct communication with investors and increased internet exposure.

3. IR and The Internet
Unprecedented direct communication with the investing public
Social Networking
Blogging
Web Conferencing and Seminars
Interactive company websites
IR firms are increasingly using these mediums
Innovative, tech-savvy IR firms threaten Genesis’s livelihood
TMX Equicom and Capital Insight
TMX Equicom and Capital Insight are other firms who’s websites include things such as twitter, investor slide shows, linkedin, webinars, etc.

4. The Conflict Problem Contributing Factors Limited Resources
# of institutional connections
Small staff size
Time
High Client turn-over
Once connections are used up, what next?
Economic Downturn -> Cost Cutting
Changing Business Climate
More and more is being done on the Web
Clients expect IR firms to utilize these tools
Genesis’s limits:
# of Institutional connections
Time for “client road shows”
Traveling for road shows inconvenient for clients and Genesis staff
Small staff
High client turn-over
Once connections are used up, what next?
In the current economy, companies are cutting cost
Genesis is missing growth and revenue opportunities

5. Genesis Select’s Options
Continue with business as usual; miss out on the potential increase in revenues by not using innovative web tools.
Embrace Technology; integrate new web communication tools into the Genesis Select business model. OR

6. Content Development Plan
Tool
Actions
Webinars
-Utilize webinars for virtual client “road shows”
Blogs
-Monitor, influence, and comment on relevant blogs
-Create Genesis Blog
Interactive Website
-Update Genesis website
Social Media
Create and maintain social media accounts for Genesis.
Read off the content development plan
These changes can attract new clients while freeing-up resources

7. Social Networking Final Product

8. Potential Cost and Revenue Increase
Increase in Yearly Cost and Revenue
These numbers are estimates from Genesis for the increase in charge
Website 1,000
Social Networking $0 to $2,075 yr (250/yr linked in upgrade and pay per click facebook 1,825-daily budget of 5$ for max of seven clicks/day)
Webinar $828/yr for 25 participants to $5,940/yr for 1000 participant limit
Labor: $0-$9,750 (15 hours a week x $13 an hour x 50 weeks per year).
Variable cost: 0 to 10,750 ($9,750 labor+$1000 website+2075 social networking) webinar not include in variable because Genesis can host
# of clients purchasing add-on service