1. Bridging the Rotary Racial Divide: New Club Development
Wallace A. Williams – PDG 6110
F. Gray Carter – DGE 6800
- Ken Lee AG 6800, Lonnie Gauldin, Charlie Caswell

2. How to Bring Rotary to Areas that Need Rotary

3. Rotary needs to change its approach in order to penetrate communities and demographics where Rotary is missing.  Rotary can and should be a valuable partner in the work of any community or demographic group. This webinar reviews the stories of several groups where a different approach has yielded success.

4. Wallace A. Williams - PDG District 6110
Our Panelists
Wallace A. Williams - PDG District 6110
F. Gray Carter - DGE District 6800
Ken Lee AG District 6800
Lonnie Gauldin
Charlie Caswell

5. Growth in Club Membership - KEY strategy ever Rotary year!
Methods:
New Clubs
Grow existing clubs with new members
Re-ignite former members

6. Focus on new Clubs/Demographics
INTENTIONAL EFFORT
Must identify the right Rotarian to lead the effort
Must identify the right leader to be a new Rotarian and a catalyst

7. Focus on new Clubs/Demographics
Choosing an underserved area or group takes time and persistence
Rotary Myths have to be neutralized
Focus for the new Club is to attract not recruit members
Be committed to the process May take 6-12 months but often faster

8. Focus on new Clubs/Demographics
Meetings, dues and programs need to fit the new Club!!
New Rotary guidelines have added tremendous flexibility
No sacred cows

9. New Club story in Memphis
Rotary Family Youth Initiative Catalyst
Heavy Participation by Ministers in the community
District support and local Club support/"adoption and sponsorship"

10. New Club story in Memphis
What is your story versus what happened/what is wrong
Must create visibility to draw interest/attention
Ask community to join in the effort to make a difference

11. Questions/Comments/Thoughts