1. Facilitator notes:
Course on the development, implementation and evaluation of prudent antibiotic use campaigns
Welcome!
ECDC, 2013

2. Objectives Specific objectives of this session:
Welcoming of participants
Aim of the course
Learning outcomes
Related to the course objectives:
A. Understand aim and learning outcomes
Facilitator notes:

3. Aim of this course
To provide planners and implementers of prudent antibiotic use campaigns with the basic knowledge and skills required to plan, conduct and evaluate such campaigns
Use this slide to:
Clarify expectations
Communicate the ultimate goal of the course: participants should know why social marketing is a good tool for planning EAAD campaigns and must feel that they are capable of achieving good results (self-efficacy)

4. Learning outcomes (1)
By the end of this course, participants will be able to:
Understand and explain the rationale, key elements and steps required to develop behaviour change communication campaigns on prudent antibiotic use
Understand and apply basic social marketing concepts in the development, implementation and evaluation of behaviour change communication campaigns on prudent antibiotic use
Since participants have the workbooks with the learning outcomes, you can emphasise only what is highlighted in the slides.

5. Learning outcomes (2)
Design and implement behaviour change communication campaigns on prudent antibiotic use
Identify and select appropriate indicators, methods and tools for evaluation of behaviour change communication campaigns on prudent antibiotic use
Design and implement an evaluation work plan for behaviour change communication campaigns on prudent antibiotic use *
Since participants have the workbooks with the learning outcomes, you can emphasise only what is highlighted in the slides.

6. Facilitator notes:
Acknowledgements The creation of this training material was commissioned in 2011 by ECDC to the department of Public Health Sciences of the Karolinska Institutet (SE) with the direct involvement of Senia Rosales, Erika Anne-Marie Saliba, Charlotta Zacharias and Cecilia Stålsby Lundborg. The revision and update of this training material was commissioned in 2017 by ECDC to Transmissible (NL) with the direct involvement of Dr. Anja Schreijer, Dr. Remco Schrijver, Dr. Marita van der Laar and Arnold Bosman.