1. ALS Ice Bucket Challenge Presented by Carrie Munk, Chief Communications and Marketing Officer

2. Stats: ALS was the sixth most searched term of 2014
17 million people uploaded Ice Bucket Challenge videos to Facebook
These videos were watched by 440 million people…10 billion times

3. Origins:

4. ALS ALS = amyotrophic lateral sclerosis
It affects somewhere between 12 and 30,000 people every year
One drug approved by the FDA Association
The ALS Association
39 chapters across the country
We fund global research
Provide care to people living with the disease
Advocate on their behalf

5. ALS Ice Bucket Challenge

6. ALS Ice Bucket Challenge

7. Slactivism
“If you've been on Facebook, Twitter or Instagram in the last week, you've probably seen it: countless videos of people dumping ice on themselves to help raise awareness of ALS. It's done a tremendous job at getting people to talk about a truly debilitating disease—but that's mostly all it's done—get people to talk.”
- Huffington Post, August 7, 2015

8. Ice Bucket Challenge

9. Crisis Communications
“A lie gets halfway around the world before the truth has a chance to get its pants on.” –Winston Churchill

10. Crisis Communications

11. ALS Ice Bucket Challenge

12. ALS Ice Bucket Challenge

13. ALS Ice Bucket Challenge
The ALS Ice Bucket Challenge: “The best problem a charity could every have.”

14. Transparency

15. ALS Ice Bucket Challenge

17. Thank you!