1. BellWork How does advertising influence shopping habits?
CHAPTER 1
BellWork
How does advertising influence shopping habits?
Advertising makes the consumer aware of a product or service, creates the desire to purchase the product or service, and results in consumer action.
Why do you think creativity is an important factor in advertising?
In today’s high-tech society, advertisers must find creative ways t o grab and hold consumers’ attention.

2. CHAPTER 1
Chapter 1
What Is Advertising?

3. What Is Advertising? 1.1 History of Advertising
CHAPTER 1
What Is Advertising?
1.1 History of Advertising
1.2 Influences on Advertising
1.3 The Advertising Industry and Careers

4. 1.1 History of Advertising
CHAPTER 1
1.1 History of Advertising
Objectives
Explain how advertising has changed to meet the needs of changing times.
Describe inventions that have impacted advertising.
Terms
advertising
infomercial

5. The Changing Times in Advertising
CHAPTER 1
The Changing Times in Advertising
First signs of advertising
Advertising in the early centuries
Advertising in the 20th and 21st centuries
Advertising trends in American history
Early advertising trends
Mass production
Changes in the advertising industry

6. Question What is consumer society and how does it affect advertising?
CHAPTER 1
Question
What is consumer society and how does it affect advertising?
A consumer society is one that has shifted from self-sufficiency to dependence on the marketplace. As a result, advertising expands.

7. Inventions Impacting Advertising
CHAPTER 1
Inventions Impacting Advertising
Printing press
Radio
Television and cable television
Internet

8. Question How has the internet changed advertising?
CHAPTER 1
Question
How has the internet changed advertising?
The web provides wide exposure for products and services.

9. 1.2 Influences on Advertising
CHAPTER 1
1.2 Influences on Advertising
Objectives
Describe environmental influences on advertising.
Describe social and political influences on advertising.
Describe consumer influences on advertising.
Terms
green marketing
industry trade groups
consumer

10. Environmental Influences
CHAPTER 1
Environmental Influences
The environmental impact of print advertising
Advertising when environmental disaster strikes

11. Question How can companies use advertising as a public relations tool?
CHAPTER 1
Question
How can companies use advertising as a public relations tool?
Companies can explain their commitment to the environment and to resolving an environmental disaster.

12. Social and Political Influences
CHAPTER 1
Social and Political Influences
Social and ethical responsibility
Political advertising
Influence of industry trade groups

13. Question How do industry trade groups influence advertising?
CHAPTER 1
Question
How do industry trade groups influence advertising?
Industry trade groups run advertising campaigns that put their product or service in a favorable light or that influence public opinion regarding policies that affect their industry.

14. Consumer Influences Analyzing consumer motivation
CHAPTER 1
Consumer Influences
Analyzing consumer motivation
Getting the message to consumers

15. Question Why do today’s consumers have more power over advertising?
CHAPTER 1
Question
Why do today’s consumers have more power over advertising?
Through the use of blogs, s, text messaging, and DVRs, consumers can control the advertisements they receive.

16. 1.3 The Advertising Industry and Careers
CHAPTER 1
1.3 The Advertising Industry and Careers
Objectives
Explain how the advertising industry works.
Describe the participants (careers) in the advertising industry.
Terms
product advertising
brand
brand advertising
corporate advertising
advertising agency
advertiser
boutique advertising agency

17. How the Advertising Industry Works
CHAPTER 1
How the Advertising Industry Works
Types of advertising
Product advertising
Brand advertising
Corporate advertising
The advertising agency

18. CHAPTER 1
Question
Why would a company decide to hire an advertising agency instead of creating its own advertisements?
Advertising agencies have the specialized capability to develop and carry out the company’s advertising plan.

19. Participants in the Advertising Industry
ADVERTISING AND SALES PROMOTION
1/18/2019
CHAPTER 1
Participants in the Advertising Industry
Advertising agency services and careers
Media services and careers
Support organizations and careers
CHAPTER 1

20. Question Why might an advertising agency outsource certain tasks?
CHAPTER 1
Question
Why might an advertising agency outsource certain tasks?
An advertisement agency outsources tasks in areas where others may have greater experience and expertise.

21. CHAPTER 1
Assignment #1
Working with a partner, design a timeline for the history of advertising. Include pictures (yes you will have to draw them and that is okay if you are not an artist) of major inventions and people who had an influence on advertising over the years. Be sure to include captions for the images.

22. CHAPTER 1
Assignment #2
The U.S. government has increasingly concerned about the obesity problem. Companies that produce sodas have taken a direct hit as one of the causes for obesity. Your team has been hired by a major soda manufacturer to develop and advertising campaign that emphasizes the company’s commitment to the health of consumers. Prepare a PowerPoint presentation to describe your advertising campaign for the soda manufacturer.

23. CHAPTER 1
Assignment #3
Not all advertising involves the promotion of products and services. Some corporations use advertising to enhance their image, promote a philosophy, or support a cause. Select a high-profile corporation that you think could benefit from corporate advertising. Develop an ad and present it to the class, using visual aids. (You will be working in pairs)