1. Westin ~ Las Vegas October 26 & 27
Welcome
Westin ~ Las Vegas October 26 & 27
Copyright 2008 ASCSP

2. ANNUAL UPDATE TO THE MEMBERSHIP
October October 2017
ANNUAL UPDATE TO THE MEMBERSHIP

3. NEW INITIATIVES & GAINS PUT IN PLACE AT ASCSP
“Findings” Newsletter , Tech Call and Election Programs are all available on any device.
Tech calls have gone to a ‘Go to Meeting” format thanks to Greg Bryant who is hosting the calls as VP of the Board. Several Conference presenters have hosted a monthly meeting.
Copyright 2008 ASCSP

4. NEW INITIATIVES & GAINS PUT IN PLACE AT ASCSP
Website – administrator friendly saves $$.
New sections added & updated.
“Certification Matters” – testimonials from ASCSP Certified member as to why the effort was worth it.
ASCSP Cost Segregation Dictionary promo page.
Expanded “About” page and Conference topics to show visitors what we are up too.
Enhanced security and back up added after the 2016 hacking.
Copyright 2016 ASCSP

5. NEW INITIATIVES & GAINS PUT IN PLACE AT ASCSP
Member’s Dropbox updated as needed, all members have a link.
Copyright 2008 ASCSP

6. NEW INITIATIVES & GAINS PUT IN PLACE AT ASCSP
Searchable Certified / Member database is updated as member’s let us know of changes.
Copyright 2008 ASCSP

7. NEW INITIATIVES & GAINS PUT IN PLACE AT ASCSP
Conferences: consistency
Conference 2017 – Las Vegas - attendance 67
Conference 2016 – Orlando - attendance 65
Conference 2015 – Las Vegas - attendance 67
Conference 2014 – Chicago - attendance 82
Conference 2013 – Denver - attendance 51
Conference 2012 – Las Vegas - attendance 55
Conference 2011 – Dallas – attendance 45
Conference 2010 – Orlando - attendance 28
Conference 2009 – Las Vegas - attendance 22
Conference 2008 – Baltimore - attendance 17
Where will we be in 2018?
Copyright 2008 ASCSP

8. NEW INITIATIVES & GAINS PUT IN PLACE AT ASCSP
128700
NEW INITIATIVES & GAINS PUT IN PLACE AT ASCSP
Social media marketing of ASCSP continues via Linked IN & Twitter.
Linked In marketing campaign in September 2017 reached:
178,200 tax industry professionals
260 “likes” with 15 Shares
Copyright 2008 ASCSP

9. NEW INITIATIVES & GAINS PUT IN PLACE AT ASCSP
THANK YOU TO OUR 2017 Conference Exhibitors & Sponsors
GOLD
SILVER
TOP GOLF
Copyright 2008 ASCSP

10. NEW INITIATIVES & GAINS PUT IN PLACE AT ASCSP
Utilizing remote exam proctoring locations with volunteer Certified members.
NYC, Boston, Chicago. Atlanta, LA, Houston, Dallas, Seattle, Portland, Norfolk, Bedford, NH, Philadelphia, Orlando, Baton Rouge, Minneapolis and more on the way.
Copyright 2008 ASCSP

11. Major Goals: Oct. 2016- Oct. 2017 Increase new membership by 15%
- DONE
Retain 90% of current members-
- Missed – we hit 87% due to change in Associate status mainly.
Increase Certified membership by 10%
if they all pass we may hit 12% growth
Find a sponsor for the Conference
- this year we have three Walker Reid, Quire and CSI.
Copyright 2008 ASCSP

12. Major Goals: Continued Oct. 2016- Oct. 2017
Seeking out and will employ new venues for marketing ASCSP “brand”. Linked In may be the answer.
Always revamping application, dues and conference registration process - online for 2016 worked well.
Always seeking to add new member benefits.
Copyright 2008 ASCSP

13. Major Goals: Oct. 2017 – Oct. 2018 Grow membership 25%
Retain 90% of members
Increase non dues revenue
Increase attendance at Conference 2018
More top shelf industry presenters
Pick exciting 2018 Conference site
Increase Certified membership
Grow CPE education program
Copyright 2008 ASCSP