1. Communications Working Group PNC-PCG Benchmarking Survey
March 2012

2. Engaging PNC member countries
Joint PNC-PCG effort approved in June
Recruitment and design reviewed at PNC meeting in November
PNC members identified target respondents
Web-based survey distributed in January
Qualitative results suggest areas for engagement

3. Word cloud of comments from respondents.
Transparency
LNT

4. Meeting our project objectives
Reconnected PNC working group members
Identified post-Fukushima outreach trends:
Continued reliance on print media
Growing use of social media
Emphasis on correcting misinformation
Safety and waste remain top public concerns
89 identified for comment. 45 responded. 50% response rate.

5. Communicators look for broad reach

6. Audiences responded to Fukushima
When you needed to communicate about nuclear energy after Fukushima, how would you describe the people in your country that you communicated with? Please indicate on the scale the degree to which the following words describe your audiences. - Informed
Not 16
36%
Somewhat 22
50%
Very 6
14%
- Knowledgeable
 Not 14
32% 25
57% 5
11%
- Fearful 20
45% 19
43%
- Misinformed 8
18%
-Interested 1 2% 13
30% 30
68%

7. Top concerns remain unchanged
Still highest ranked:
38% safety 19% waste 14% cost
However, when asked about which tasks communicators perform most frequently, they report advocacy (36%) over education 28% for nuclear energy, 18% for nuclear non-power applications).

8. Success for one is success for all
68% rated counteracting misleading information as vital to maintain public confidence.
Fukushima highlighted the need to implement effective crisis plan in an emergency.
Local support for specific projects also needs to be fostered.
Ranked number 2: Implementing an effective crisis plan

9. A teachable moment for nuclear
Events in Japan created receptive audiences
Making technical information understandable is the greatest challenge

10. New communication tools emerging
New attitudes about online communications
36% indicated they do not use social media, but 32% intend to this year.
Organizational blogs and forum increasing in popularity as outreach tool.
Factsheets, brochures and events less frequently used
Social media includes F acebook and twitter

11. Survey Update to the PNC from the Communications Working Group
Mimi Limbach
Laura Hermann
Skype id: lilaurah