1. Finding market and other business information sources
Anne Middleton

2. Session outline Finding journal articles and news
Finding market research
Finding company information
Finding country information
Getting help

3. Finding journal articles and news
NORA Demonstration

4. Finding market research
NORA
Browse resources by subject
Marketing
Key databases
Mintel
Key Note
WARC
Global Market Information Database (GMID)

5. Demo of Mintel and GMID

6. How to access Mintel
You can find Mintel in NORA on the Library web pages. In NORA click on ‘Browse resources by subject’.

7. How to access Mintel cont.
Scroll down the list of subjects and click on ‘Marketing’

8. How to access Mintel cont.
Then click on Mintel Reports: Academic. You will then need to log in with your Northumbria username and password and then agree to accept the companies conditions.

9. Searching Mintel
Add a keyword to the search box near the top right. For example in this case we have added ‘Shampoo’.

10. Searching Mintel cont.
The search results list the UK reports on that topic that are available to you. Remember that you can perhaps use trends in the UK market to predict trends overseas

11. Mintel- full UK report
You can access the report section by section using the contents navigation at the left of the page.

12. Additional news
Before you go into the report note there are links on the right of the page to ‘Market updates’ and ‘Company news’ which are always worth checking for additional information, particularly on brands.

13. Horizons - UK
Don’t forget to look at the Horizons reports to give you a broader context. From the ‘My reports’ page click on ‘Show All Horizons UK Reports’ and browse the list of available reports.

14. Finding company information
NORA
Company information
FAME
OSIRIS
(GMID)

15. Demo of OSIRIS

16. Finding country information
Library catalogue
Search for country india
Databases
Company, Industry, Country & Market reports via Business Source Premier
GMID

17. GMID Market reports Country Reports Company Reports Demo
Help in eLP in Library Skills

18. Getting help

19. Northumbria Skills Programme
Training sessions for help with Library and Study Skills
Workshops with skills practice
Book places through
The Northumbria Skills Programme is a programme of training sessions that takes place weeks beginning 6th and 20th February.
Training sessions cover a range of topics to help you improve your academic skills such as essay writing, groupwork, effective search strategies, using the Library catalogue and NORA etc.
Many of the sessions have a practical workshop element that give you the chance to learn and practice in the session.
Sessions take place at both City and Coach Lane campus and you may attend at either campus. To book a place you can either telephone or or go to the Enquiry Desk / Helpdesk on the First floor/ Ground floor of the Library.

20. Library skills – on the eLP
The Library Skills area is available on all your modules on the e-Learning Portal (Blackboard) and gives access to a selection of resources that are relevant to Business School students. For example guides on: How to find Business information, academic writing and critical analysis, report writing, how to find Market reports and other marketing information.

21. Northumbria Skills Plus
As well as the Library Skills area which is specific to NBS you also have access to NSP…..
Skills Plus is a collection of interactive training materials and help guides which will help you develop your skills as an effective learner.
Information skills – searching, evaluating, referencing
Study skills - note taking, writing essays, report writing and plagiarism
Information Technology skills - computer skills, Microsoft Office, passwords, eLearning Portal. See webpage for details

22. For further help ...
If you need any further help there is support available for you, whether you are on or off campus
If you have any IT, Library or Study Skills queries please ask for help :
If you’re in the library ask at the desk
at any time and a member of Library and Learning Services staff will respond to your query a.s.a.p.
Telephone our helpline ( ) during our staffed opening hours
Help and information can be found on the Library web pages – as well as printed guides