1. 4.01 Exemplify sales promotions

2. Sales promotion is…
All the communications or activities used to stimulate sales other than advertising, public relations or personal selling communications or activities
For example: “Try your key” contest to bring people in to look at a new car model

3. A trade promotion is…
Designed to create support from manufacturers, wholesalers, and retailers for a product
Promotional allowances
Slotting allowances
Sales force promotions
Trade shows and conventions

4. A consumer promotion is…
Designed to increase sales of a product
Coupons
Premiums
Deals
Incentives
Product samples

5. A consumer promotion is… (con’t)
Sponsorship
Promotional tie-ins (also called cross-promotion and cross-selling campaigns)

6. A consumer promotion is… (con’t)
Product placement
Loyalty marketing programs (also called frequent buyer programs)
Point-of-purchase displays