1. The Great Society
A War on Poverty
The War in Vietnam
The Civil Rights Act of 1964
The Voting Rights Act of 1965

2. The Texan’s Family
Wife: Lady Bird
Daughters: Lynda Bird & Luci

3. LBJ’s Resume Congressional Staffer
Member of the House of Representatives
U.S. Senator
Majority Leader
Vice-President
26 years of experience

4. “The Johnson Treatment”
Reputation of being “overpowering and intimidating”
Invaded personal space: nose to nose
“persuasive and personable rather than elegant and charming”
Pic 1 Dr. Teller: scientist/image 2: Civil rights bill discussed: President Lyndon Johnson with Senator Richard Russell at the White House, December 7, 1963, Washington, DC. image 3 senate majority leader Johnson works over Chairman of the Senate Foreign relations cmmittee in 1957
Glencoe American History text p.855

5. The Texan’s Style
Shows off his surgery scar/howling with his dog/

6. War on Poverty
“There are tens of millions of Americans who are beyond the welfare state. Taken as a whole there is a culture of poverty…bad health, poor housing, low levels of aspiration, and high levels of mental distress. Twenty percent of a nation, some 32,000,000.” Michael Harrington, author of the Culture of Poverty 1962

7. War on Poverty
“The Great Society rests on abundance and liberty for all. It demands an end to poverty and racial injustice.” LBJ 1964
Medicare and Medicaid
Head Start
HUD
Job Corps
Water Quality and Clean Air Acts
Highway Safety Act
Fair Packaging and Labeling Act

8. The 1964 Election

9. “The Daisy Ad”
Lyndon Johnson's 1964 "daisy" ad implied that Republican presidential candidate Barry Goldwater might lead the world to nuclear war.

10. “The Daisy Ad”
Lyndon Johnson's 1964 "daisy" ad implied that Republican presidential candidate Barry Goldwater might lead the world to nuclear war.

11. Johnson/Humphrey

12. The Results

13. Civil Rights Legislation
“WE SHALL OVERCOME”
Civil Rights Legislation
Civil Rights Act 1964
Voting Rights Act 1965
PRESIDENT JOHNSON “TREATS” SENATE MAJORITY LEADER RUSSELL IN ORDER TO SECURE VOTES TO PASS CIVIL RIGHTS LEGISLATION