1. Google Podcasts, Machine Learning & Anticipation

2. The PD’s job has changed…?
Audience &
brand-defining programs
2008 consumer tech & trends
Morning Edition
ATC
Car Talk
WWDTM
Fresh Air
APHC
This American Life
“Laptops have captured the market in a big way”
“Iphones are the latest launch in communication technology with marked presence and promising results.”
“Ipods’, apple industry’s master launch has changed the face of music industry.”

3. The PD’s job has changed…?
consumer tech & trends
Audience &
brand-defining programs
Morning Edition
ATC
Car Talk
WWDTM
Fresh Air
APHC
This American Life
Radiolab
Argue among yourselves

4. Next

5. Next (really… now) AI & Machine Learning
Voice activation, the talking internet & conversational commerce

6. Growing & encroaching

7. Hold on to your butts

8. Top Reasons Why People Don’t Listen to Podcasts
There are technical barriers. It’s a LOT easier to use Netflix, Hulu, or a DVR than it is to find, download, & listen to a podcast. And you can see how some people just don’t want to deal with the hassle.
So that goes a long way
Among those who never listen to podcasts, % mentioning each as a reason they don’t listen

9. The power of anticipating a habit
Once is a hint
Twice is a pattern
Three times is a preference
Four times is a habit
Listeners are giving us hints. Repeated hints are patterns. Repeating patterns are preferences. If those preferences are acknowledged, they become habits. Listeners with habits are profitable.