2. HOLIDAY & TRAVEL SEGMENTATION
KEEN TRAVELLERS
SUPER KEEN TRAVELLERS
3.8m
0.8m
MARKET SIZE
HOLIDAY & TRAVEL SEGMENTATION 7%
1.6%
% OF GB POP
Source: GB TGI 2016
Base: All Adults 15+

3. KEEN TRAVELLERS SUPER KEEN TRAVELLERS
AGREE WITH
3/8
STATMENTS
Magazines
Very Interested in:
-Holiday & Travel
Newspapers
Word of Mouth
Have a large amount of knowledge about:
Books
Type of book:
Internet
Regularly visit sites on:
Television
Programme Types:
Radio
KEEN TRAVELLERS
AGREE WITH
5/8
STATMENTS
SUPER KEEN TRAVELLERS
Source: GB TGI 2016

4. Source: GB TGI 2016
Base: All Adults 15+

5. MEDIA CONSUMPTION Newspapers Radio Magazines Cinema Television
Outdoor Media
MNQ 1: Heaviest 20% of each media (excl. cinema)
Source: GB TGI 2016
Base: All Adults 15+

6. TOP MAGAZINES – By index
KEEN TRAVELLERS
SUPER KEEN TRAVELLERS
Lonely Planet Traveller 542
Ideal Home 299
Homes & Gardens 294
Olive 287
Today’s Golfer 277
Perfect Wedding 276
House & Garden 270
Livingetc 269
Red 268
Time Out 259
Lonely Planet Traveller 1,119
Golf Monthly 623
Perfect Wedding 508
Saga Magazine 478
Women & Home 442
Homes & Antiques 434
Country Living 416
Homes & Gardens 415
Digital Photo 392
Harper’s Bazaar 389
Source: GB TGI 2016
Base: All Adults 15+

7. 203 141 169 224 163 243 KEEN TRAVELLERS SUPER KEEN TRAVELLERS
HEAVY CLOTHING & ACCESSORIES SPENDERS
HEAVY COMPUTER, LAPTOP & TABLET SPENDERS
HEAVY
KITCHEN APPLIANCE SPENDERS
203
141
169
KEEN TRAVELLERS
224
163
243
SUPER KEEN TRAVELLERS
INDEX
Base: All Adults 15+
Source: GB TGI 2016