1. P6-34 Audience Composition
Cinema Provides Both Scale & High Concentration Of Young People Vs. Targeted Digital Platforms
Cinema ranks #2 on composition vs. digital platforms with 50MM+ monthly unique visitors
P6-34 Audience Composition
Cinema vs. Select Digital Platforms (50MM+ UVs)
Lights, Camera, Call To Action!
Source: Nielsen Media Impact, October 2017 for unique cinema reach (50MM+); Nielsen Cinema Audience Report, October 2017 for cinema audience composition. comScore October 2017 , mediametrix multiplatform for digital platforms. Composition for both cinema and digital based on P2+.