2. Tetra Pak – eCommunications
Lennart Hagberg
Webmaster & Functionality Lead
Tetra Pak – eCommunications

3. eCommunications Part of Corporate Communications Responsible for
Corporate Internet site
ORBIS – the Tetra Pak Intranet
Electronic communication in general
Internet:
Driving and developing the dotcom site and push our tool for building sites (Toolbox). The ultimate goal is to have a coherent and consistent presence on the Internet, no matter which Tetra Pak company it is. And also to share applications, content and leverage as much as possible from each other. Elisabeth Christensson is frau Internet.
Orbis:
The web master and infomaster are both members of the team. We update and handle our responsibilities concerning old Orbis. 
New Orbis:
Driving the further implementation and development of our portal-based intranet. 
Electronic communication in general:
Looking out for ways of improving our ways of working in a more efficient way.

4. ORBIS
Tetra Pak Global Information Network

5. Why did ORBIS need to be changed?
1997
2,500 pages
8 sites
2003
+400,000 pages
+300 sites
170 employees, maintenance
Manuscript: As you can see, when Orbis was first started, the amount of information was so limited as to be quite manageable with our existing system. But now it is like an overgrown garden. Although the individual sites are fine in themselves, the sum of them is not. We have too many different designs, navigation systems and information is often duplicated. This makes it slow and frustrating for users. We know users have been frustrated because they have told us so.

6. Why a new ORBIS...?
”The personal portal will become a strategic information management tool for Tetra Pak. It is the gateway to information contained in the Internet databases and will allow all Tetra Pak employees to access information in a personal way suited to their working needs.”
Nick Shreiber

7. Why a new ORBIS...?
”The Tetra Pak systems strategy is to treat all our systems as Internet databases and ensure that the information links between them are as standard as possible. Tetra Pak must therefore adopt common Internet tools so that information can be shared effectively at a manageable cost.”
Nick Shreiber

8. Why does it have to take so long?
It’s not only about publishing content
It’s a platform for the future
It is prepared to become a ubiquitous network for communication and collaboration across borders*
*) systems, sites, organizations, content, internal, external etc.

9. Manuscript: Quote from Lennart Hagberg, Orbis webmaster.
Now, let's take a look back at the history of Orbis and consider why it needed to be changed.

10. Level 1
These have been the guiding principles in developing Orbis have been the following:
1. Collaboration: We could use classic Orbis to inform and communicate with one another - new functions make it possible to do them both more easily and effectively. Plus, we now have tools which make remote collaboration a practical alternative to face to face meetings.

11. Level 1
2. Gateway: Users can get into all the applications they need and find all the information they need through Orbis. Each individual, can opt to receive the information he needs to do his job. Others (with his interests in mind e.g. members of the same community) can also make relevant information available to users through Orbis.

12. Level 1
3. Roles: Orbis is set up in such a way as to reduce the information overload as far as possible. People will still be able to send one another information, but it will be much more accurately targeted than ever before. And the main reason for that is that we will all have roles: some given and others defined or chosen by ourselves.
Roles mean we'll be able to find the relevant people to communicate with and they will be able to find us.

13. Level 1
4. Mobility: The long term goal for Orbis is to make it possible to access the Intranet (your own personal portal) wherever you are, whenever you want, and from any device.

14. Level 1
These have been the guiding principles in developing Orbis have been the following:
Collaboration: We could use classic Orbis to inform and communicate with one another - new functions make it possible to do them both more easily and effectively. Plus, we now have tools which make remote collaboration a practical alternative to face to face meetings.
2. Gateway: Users can get into all the applications they need and find all the information they need through Orbis. Each individual, can opt to receive the information he needs to do his job. Others (with his interests in mind e.g. members of the same community) can also make relevant information available to users through Orbis.
3. Roles: Orbis is set up in such a way as to reduce the information overload as far as possible. People will still be able to send one another information, but it will be much more accurately targeted than ever before. And the main reason for that is that we will all have roles: some given and others defined or chosen by ourselves.
Roles mean we'll be able to find the relevant people to communicate with and they will be able to find us.
4. Mobility: The long term goal for Orbis is to make it possible to access the Intranet (your own personal portal) wherever you are, whenever you want, and from any device.

15. Communication objective
All content & functions will be published or unified into ORBIS
Personal meetings – 20%
ORBIS – 80%

16. Long term portal strategy
A common platform
Coordination of initiatives and activities
Many systems, one interface
Focus on usability
And where does new Orbis come into this and what is the objective of the intranet in the portal?

17. Where are we heading?

18. The Cornerstones
Portal
Global Directory CM

19. The Portal is used to personalize
is a single point of entry to information and services, internal as well as external
has no content of its own but delivers functions and content
includes integration of applications
Portal
Global Directory CM

20. The Content Management
all the content into one bucket
categorize and target information
Portal
Global Directory CM

21. The Global Directory
create dynamic groups based on function, position and choice
keep track of groups and people
Who is who with e.g. knowledge networks
Portal
Global Directory CM

22. Portal
Other systems
Global Directory CM

23. Why integrate a Global Directory?
Access to people data is crucial
People
Groups
Companies
Organisations
Locations
External people and companies in 2005

24. What can I do with it?
Build organizational structures with organizations and companies
Build group structures with groups in groups

25. What are the bits and pieces that make up new ORBIS?
How it’s done
What are the bits and pieces
that make up new ORBIS?

26. Page

27. Site

28. Light Publishing Tool

29. Article*
*) stored as XML to be able to deliver to other platforms/browsers

30. Feature

31. Search

32. Search

33. Search (mock-up, but the principle is shown)

34. Green bytes
green bytes n. “Meta-information embedded in a file, such as the length of the file or its name.”
One of the most important data about data is to know to which group the information is targeted
By adding green bytes it’s easy to sort out what is intended for whom without necessarily limiting who has access

35. Where do the bits and pieces fit in?
Where does it go?
Where do the bits and pieces fit in?

36. Personal

37. Global

38. Search & Navigate

39. Communities

40. New ORBIS login page – 1 January 2004
All these addresses will take you to the login page:
orbis.tetrapak.com
neworbis.tetrapak.com

41. Q&A