1. THINK Public Relations
Wilcox/Cameron/Reber/Shin

2. Ch 16: Entertainment, Sports, and Tourism

3. Overview Public relations in entertainment, sports, and tourism
Promoting a personality
Promoting an entertainment event
Sports publicity
Travel promotion

4. Public Relations in Entertainment, Sports, and Tourism
Growing interest in careers in sports, entertainment, and hospitality among public relations students

5. The Entertainment Industry
Involves serving as publicist
Damage control is a key task.
Ethical issues
Can you say…
Harvey Weinstein
Kevin Spacey

6. Promoting a Personality
Preparation
Get newsworthy facts through interview.
Develop a short bio.
Develop a media kit.
Determine what about the personality is to be “sold.”
Decide target audiences.
Make telephone and pitches.

7. Promoting a Personality
You’re a ‘publicist’
Conducting the campaign
News release and photo opportunities
Public appearances
How to you arrange public appearances?
Straightforward? Stunts? Guerilla tactics?

8. What Do You Think?
What is the drip-drip-drip technique, and why is it often employed in the entertainment industry? ->
The "drip-by-drip" technique involves a steady output of information as the event is being planned.

9. Promoting an Entertainment Event
The “drip-drip-drip” technique
Repetition and steady output of information (drip, drip, drip)
The movie industry
Planters and bookers
Product tie-ins

10. Promoting an Entertainment Event

11. Sports Publicity
Sports publicists embrace the normal PR toolbox but they also try to stir fan emotion.
Promoting “heroes”
Managing crises
Developing sponsorship ties
Loss of endorsements
Risks of endorsements

12. What Do You Think?
Which tactics do sports publicists employ to stir fan emotions?

13. Travel Promotion Stimulating desire to visit
Online and in travel publications and programs
Arranging for traveler to reach the destination
Cooperation with tour booking
Assuring a good time while tourists are there

14. Travelers by Age

15. Travel Promotion Appeals to target audiences
Packaging
Tourism in times of crisis
Travel PR professionals should be prepared to deal with all sorts of crises.
Example: stop ads after major air disaster

16. Generally speaking, where does celebrity come from?
See Chapter 16

17. A dominant aspect of today’s mass media is the cult of:
celebrity

18. The first step in conducting a personality campaign:
See Chapter 16

19. The primary goal of any campaign for an entertainment event:
See Chapter 16

20. What is “Drip-drip-drip” publicity?
See Chapter 16

21. What is the danger of excessive promotion of a celebrity?
See Chapter 16

22. Professional entertainment publicity work is geographically concentrated where?
See Chapter 16

23. Most movie publicity is aimed at _____ year olds, who make up the largest movie-going population.
12-24

24. Seventy-three percent of the respondents in the “Moviegoers: 2010” study said they first heard about a movie through ______.
See Chapter 16

25. Which industry provides excellent opportunities for market-based public relations, like product promotion?
See Chapter 16

26. Sports publicity programs at both the college and professional levels are designed to do what?
See Chapter 16

27. Which professional sport does the chapter say had embraced Twitter and was encouraging its athletes to “tweet”?
See Chapter 16

28. The work of sports publicists can include what?
See Chapter 16

29. What are the the responsibilities of a travel promotion professional?
See Chapter 16

30. What word does the chapter say is “key” in travel public relations?
See Chapter 16

31. What is true of crisis management in the travel industry?
See Chapter 16