1. “The Visual Sense is the strongest developed in humans”
Marketing 1

2. What is Visual Merchandising?
Visual merchandising presents the entire store and its merchandise to motivate customers to buy.

4. 5 Components of Visual Merchandising
Store Image
Store Front
Store Interior
Store Layout
Interior Displays

5. 1. Store Image
The overall look of a store and the series of mental pictures / feelings it evokes.
The store Name is part of the store image – it creates an image in the customer’s mind

6. 2. Store Front
Encompasses a store’s sign or logo, marquee, banners, awnings, windows, and the exterior design, ambiance , and landscaping.

7. 3. Store Interior
A continuation of the store front and must be thoughtfully developed to make it a cohesive unit. Interior fixtures, flooring, wall covering, furniture lighting, colors, interior signage, and graphics

8. 4. Store Layout
The way the store’s floor space is used to promote sales and provide customer service.
Store planners help determine amount of space needed for each area
Design space specific traffic patterns to encourage browsing and impulse shopping

9. 5. Interior Displays Retailers use interior displays to:
present merchandise
Provide product information
Reinforce advertising
Attract Customers
Create a favorable store image
Four Types of Interior Displays
Closed Displays
Open Displays
Point-of-Purchase Display
Holiday/Store Decorations

10. Class Assignment – 50 Points
Work with a partner/group of 3 to create a Visual Merchandising display for one product in The Falcons’ Nest
Use the elements of visual merchandising discussed in class. (OR THREE different types of interior displays)
Change your given Product:
Take pictures of the Before & After
Make your product more Visible to purchase
Change the Layout and/or set-up of the display
Create all Signs for Store Sale
School Store Products:
Hat/Tee combo
Classic Hoods/Tees
Sweatpants/PJ pants
Pack & Go Jacket
Poncho sweatshirt
Socks
“FALCONS” crew
“FALCONS” tees
School Store Products:
HOME tees
Sherpa
Advocacy Bird tees
Shorts
Mugs/Water Bottles
Blankets
Ties/Lanyards
Pop Sockets