2. Pre-Activity Exercise
How many people in each group use tobacco products (including cigarettes, cigars, and spit/chew tobacco)?
My Age Group
10th Grade Students
Adults

3. Pre-Activity Exercise

4. What happens to a person when he/she uses tobacco for a short time?
Activity 1 Short-Term Effects of Tobacco Use
What happens to a person when he/she uses tobacco for a short time?

5. Activity 1 Short-Term Effects of Tobacco Use
Bad breath/zoo breath
Yellow teeth and fingers
Spit stains on clothes and shoes
Coughing/hacking/hurling phlegm
Less money to spend on other things

6. Activity 2 Straw/Breathing Exercise
Instruct students to hold their nose and stand and run in place while breathing through the straw. (Students with asthma should not participate.)
Are you getting enough air into your lungs?
Conclusion: When people smoke, they lose their ability to hold enough oxygen and have difficulty breathing, especially during exercise.

7. Activity 3 Costs of Tobacco Use
Use $5.00 as the average price of one pack of cigarettes or smokeless tobacco.
How much does it cost to use tobacco for:
One week?
One month?
One year?
50 years?

8. Activity 3 Costs of Tobacco Use
One week (7 days) = $35.00
One month (30 days) = $150.00
One year (365 days) = $1,825.00
50 years = $91,250
What else could you buy with this money?

9. List reasons people begin or continue using tobacco products.
Activity 4 Reasons People Use Tobacco
List reasons people begin or continue using tobacco products.

10. Activity 4 Reasons People Use Tobacco
Image
Lose Weight/Be Thin
Peer Pressure
Nicotine Addiction/Relaxation
Looking Older/Being Grown-Up or Like Parents
Advertising

11. What are tobacco ads selling?
Activity 5 Tobacco and Advertising
What are tobacco ads selling?

12. Activity 5 Tobacco and Advertising
Cool Image – guy appears to be strong, tough, in good shape

13. Activity 5 Tobacco and Advertising
Another Cool Image – hip hop artist

14. Activity 5 Tobacco and Advertising
Good Looks/ Glamour – girls appear to be young, pretty, well-dressed

15. Activity 5 Tobacco and Advertising
Low Tar/Light – cigarette filters appear to reduce risks or make smoking safer

16. Activity 5 Tobacco and Advertising
Hanging Out/ Dating – girls and boys don’t appear to be bothered by each others’ smoke

17. Activity 5 Tobacco and Advertising
Friends/ Popularity – “popular people” appear to all smoke and have many friends

18. Activity 5 Tobacco and Advertising
Flavored Cigarettes – made to appear good-tasting, cool, refreshing

19. Activity 5 Tobacco and Advertising
Tastes Good – tobacco products appear to be good-tasting, cool, refreshing

20. Activity 5 Tobacco and Advertising
What themes do ads use to make you believe using tobacco is not harmful?
Do tobacco ads tell the truth?
What do the ads tell you about the people who use this brand of tobacco?
What groups of people do the ads target?

21. Activity 5 Tobacco and Advertising
What tobacco ads DON’T show:
Ash trays
Lit cigarettes
Cigarette butts

22. Activity 5 Tobacco and Advertising
What tobacco ads DON’T show:
Yellow teeth and fingers
Bad breath/zoo breath
Wrinkled skin
Spit Juice

23. Activity 5 Tobacco and Advertising
What tobacco ads DON’T show:
Breathing difficulties from smoking
Lung cancer

24. Activity 5 Tobacco and Advertising
What tobacco ads DON’T show:
Burn holes in clothes
Spit stains from chewing tobacco
Nasty Containers of Spit Juice

25. Activity 5 Tobacco and Advertising
What tobacco ads DON’T show:
How tobacco REALLY tastes – hot, bitter, and will burn your mouth and lungs

26. Activity 5 Tobacco and Advertising
Tobacco and the Movies
The major studios account for 90% of kids on-screen tobacco exposure.
Smoking in movies is the most powerful pro-tobacco influence on children, accounting for 52% of adolescents who start smoking.
“Movie smoking is the biggest media risk to young people.” (American Academy of Pediatrics)

27. Activity 6 Poster Contest
Criteria
Creative and original artwork and ideas
Clear and positive message about being tobacco-free
No larger than 22” x 28”; no smaller than 8.5” x 11”
No clip art, pictures from magazines, or copyrighted brand and product images

28. Activity 6 Poster Contest
Criteria
Death themes and art displaying negative health consequences, cigarettes, ashtrays, coffins, people smoking, etc. are not considered positive messages and will not be accepted.
A small no smoking symbol is acceptable.

29. Activity 6 Poster Contest
Criteria
Complete list of criteria available at
Deadline is April 1, 2011 (For deadline in future years, please contact )

30. Activity 6 Poster Contest
2010 First-Place Winner for Mississippi
Ashton Curtis of Madison

31. Activity 6 Poster Contest
Awards/Recognition
Mississippi winner receives an expense paid trip to compete in the National Poster Contest in Washington, DC in July
National winner receives a trip to Disney World or another vacation of his/her choice

32. Activity 6 Poster Contest
2010 State Poster Contest Winners at Tar Wars National Conference

33. Supplemental Activities
Emerging products
Flavored tobacco products and the FDA
Light cigarettes
Tobacco warning labels
Tobacco abroad trivia game

34. Activity 7 Emerging products Camel sticks are twisted sticks
Orbs are small pellets that resemble Tic Tacs
Camel sticks are twisted sticks
Camel strips are film strips placed on the tongue and resemble Listerine breath strips
Snus is smokeless tobacco that comes in small teabag-like pouches that contain tobacco and other flavorings
Products are flavored and packaged like candy to appeal to kids
Smokeless tobacco users have an 80% higher risk of developing oral cancer

35. Oral Cancer
Michael Finkelstein and Gilbert Lilly, University of Iowa College of Dentistry and Hardin MD, University of Iowa,

36. Flavored Tobacco Products
Activity 8
Flavored Tobacco Products

37. Activity 9 Light Cigarettes
Smokers choose “low-tar,” “mild,” “light,” or “ultra-light” cigarettes
Smokers think these may be less harmful to their health than “regular” or “full- flavor” cigarettes
Truth is that light cigarettes are just as dangerous to your health as regular cigarettes

38. “Light” Cigarettes

39. Activity 10
Tobacco Warning Labels - Canada

40. Tobacco Warning Labels - Hong Kong
Activity 10
Tobacco Warning Labels - Hong Kong

41. Tobacco Warning Labels - United States
Activity 10
Tobacco Warning Labels - United States
Present
Future
Caution: Cigarette Smoking May be Hazardous to Your Health (1966)
Warning: The Surgeon General Has Determined that Cigarette Smoking is Dangerous to Your Health (1970)
SURGEON GENERAL'S WARNING: Smoking Causes Lung Cancer, Heart Disease, Emphysema, And May Complicate Pregnancy.
SURGEON GENERAL'S WARNING: Smoking By Pregnant Women May Result in Fetal Injury, Premature Birth, And Low Birth Weight.

42. Tobacco Abroad Trivia Quiz
Activity 11
Tobacco Abroad Trivia Quiz
How many cigarettes are smoked around the world every day?
4 billion
2 million
15 billion
25 billion
How many people die from tobacco every year around the world?
1 million
500,000
4,000
5 million

43. Tobacco Abroad Trivia Quiz
Activity 11
Tobacco Abroad Trivia Quiz
How many men in the world currently smoke cigarettes?
1 million
1 billion
9 million
20 billion
How many women in the world currently smoke cigarettes?
100 million
5 billion
2 million
250 million

44. Tobacco Abroad Trivia Quiz
Activity 11
Tobacco Abroad Trivia Quiz
Which country manufactures the most cigarettes in the world?
Japan
China
United States
Australia
Answers can be found on page 28 of the Tar Wars Program Guide.

45. Additional Information
Secondhand or Environmental Tobacco Smoke
29 states have passed smoke-free laws that cover restaurants and bars.
Four other states have smoke-free laws that cover restaurants but exempt stand-alone bars.
Hundreds of cities and counties across the country have also taken action.

46. Additional Information
Smokeless Tobacco
Smokeless tobacco contains nitrosamines – proven and potent carcinogens.
Users are much more likely to get oral lesions (60-78%), 80% risk of getting oral cancer, and four times more likely to get cavities and gum disease.
Stains teeth
NOT a safe alternative to smoking cigarettes!

47. National Video Contest
Reinforces the Tar Wars message
Emphasizes the positive aspects of being tobacco-free
May be introduced during classroom presentation but finished on student’s own time
Conducted at the national level – new in 2011

48. National Video Contest
Creative and original ideas
Clear and positive message about being tobacco-free
30 seconds to 3 minutes in length
Use any video format (cell phone, video camera, etc.)
Complete list of criteria, entry and upload information available at
DEADLINE: May 19, 2011

49. National Video Contest
Awards
Prizes and awards for first-, second-, and third-place winners
Recognition
All videos will receive recognition at the Tar Wars National Conference
Opportunity to attend the Tar Wars National Conference in Washington, DC

50. Contact Information
AAFP Tar Wars Staff
800-TAR-WARS ( )

51. Contact Information
State Coordinators
The deadline to submit posters to your state coordinator is April 1, (For future years, please contact the MAFP Foundation at )
Please mail your posters to:
Julie Humphreys  MAFP Foundation  133 Executive Drive  Suite E  Madison, MS 39110

52. View Winning Posters See winning posters from 2006 through 2010 at
2010 Second-Place Poster Winner
Gianni Chiodo of Iowa
2010 Third-Place Poster Winner
Krysti Maines of North Carolina

53. Thank You for your participating in Tar Wars!
Tar Wars is supported in part by a grant from the American Academy of Family Physicians Foundation