1. Update on Public Health Wales branding
Staff Conference, 6 October 2010
Update on Public Health Wales branding
Update on Public Health Wales branding
Presenters: Jo Menzies and Anna Humphries

2. Welcome! Today’s aims: Importance of branding
Overview of branding strategy
Overview of branding sessions held in January
What’s working well
What needs improvement
Update on Public Health Wales branding

3. Why is branding important?
Whose logos are these?
Update on Public Health Wales branding

4. Why is branding important?
It helps people recognise our products and services
It helps represent us positively
It helps people to remember us
It helps us achieve consistency of communication
Update on Public Health Wales branding

5. Branding strategy overview
Public Health Wales has a clear strategy and purpose that should be strengthened by its branding
Names and brands should be simplified – but acronyms should not be used!
Update on Public Health Wales branding

6. Branding strategy overview
Services with a primary stakeholder audience should use the Public Health Wales brand.
Update on Public Health Wales branding

7. Branding strategy overview
Update on Public Health Wales branding

8. Branding strategy overview
Services with a specific and primary public audience should be branded separately – but independent brands should be associated with the Public Health Wales brand
Update on Public Health Wales branding

9. Examples of brands
Update on Public Health Wales branding

10. Reminder of January sessions
New logo
Document templates
Stationery
Out of office notifications
signatures
Networking!
Update on Public Health Wales branding

11. Where to find logos, stationery and templates
Update on Public Health Wales branding

12. Commonly asked questions on branding
Which logo should I use when?
What is a domain and what is a division?
Any other questions?
Update on Public Health Wales branding

13. What’s working well Profile of Public Health Wales and use of new name
Disappearance (almost!) of NPHS, Wales Centre for Health, Screening Services Wales
Integrated, single organisation
Update on Public Health Wales branding

14. What’s working well Document templates are being used
Stationery is being used
The logo is being used correctly
Update on Public Health Wales branding

15. What needs improvement
Using document templates as a starting point
DIY document templates
signatures and out of offices – especially the Welsh!
Update on Public Health Wales branding

16. What needs improvement
Guidelines for independent brands
Clarity of organisation structure and brand values
“Acronym slippage”!
Update on Public Health Wales branding

17. What we’ve been doing to make things easier
Corporate identity guidelines revised
Document templates revised
PowerPoint presentation template revised
Stationery page on the intranet
Update on Public Health Wales branding

18. Any other questions? Thanks for listening!
Update on Public Health Wales branding