1. League/LSC IIA Update
Wednesday, October 13, 2010 1

2. Contents Top LSC’s Credit Union Agreement Status What’s New Updates
Biz Kids
2011 IIA Value Propositions
CUNA Mutual – Members Home & Auto
Updates
2010 GM Private Offer
AutoNation Pilot
Sprint
2010 LSC Communication Schedule 2

3. Top LSC’s January – August 2010
Auto Sales
Sprint Supporting Credit Unions
Texas
16,324
Pennsylvania 54
Florida/Alabama
6,661
Illinois 53
4,635
Tennessee
California/Nevada
4,448 36
New York
3,876
New Jersey 28

4. Support Status Program Support Grows!
Credit Unions
States / Leagues
12/09
9/10
Increase
Big Ticket
2,125
2,354
229 46 -
Sprint
542
1,037
495 28 35 7
Member Rewards NA
2,270 27
Check on the status of your credit unions with the League Reports at:
2nd Quarter Endorsing Credit Union checks mailed week of 10/4
2nd Quarter Endorsing Credit Union checks mailed week of 10/11

5. What’s New Biz Kid$ Funding BizKid$ - The Gift That Keeps on Giving
The nations youth are the financial future of our credit unions
However, the majority of our nation’s schools don’t require financial literacy in their curriculum
Connecting with and educating them is vital for future industry success and growth
Since its launch in 2008, the Emmy-winning PBS program BizKid$ has:
Helped fill in the gaps in curriculum
Taught financial education to 192 million households each week
Reached 1.2 million students and teachers through its companion classroom material
Been exclusively funded by America’s credit unions through contributions exceeding $8.5 million
Invest in America recently pledged $700,000 in funding towards the program and is now asking our credit union and league partners that receive Sprint marketing incentives to join us in raising the remaining $1 million needed for BizKid$ to thrive
By donating 10% of your Sprint year-end rebate to support the program:
You’ll be supporting an important credit union initiative that has always shown credit unions in a positive light
Gaining marketing and public relations benefits that will be priceless
Creating a financially well-educated membership to help our nation’s credit unions grow and succeed
So, give the gift that keeps giving – to you and your community. For more information, please contact your IIA National Business Consultant or League Representative, or us at 5 5

6. What’s New Value Propositions
GM Discounts  Auto Loans
Shop America  Credit and Debit Cards
Sprint  Income
Credit Unions
Meaningful discounts, cash incentives and rewards on product and service purchases given to consumers because they are a member of a credit union
Members
Member
Loyalty

7. What’s New CUNA Mutual Insurance
CUNA Mutual and IIA have partnered to offer discounted home and auto insurance products to credit union members
Members will be able to obtain quotes via
Credit unions already partnered with CUNA mutual will receive their normal commission from IIA sales
Targeted start date early 1st quarter 2011

8. Update GM Private Offer
Status
130 credit unions with 8 million members signed-up!!!
Enrollment extended to October 15, 2010
$1,000 private offer stackable with GM employee pricing
Details
Private offer timing: 11/2/10 – 1/3/11
Private offer incentive of $1000
Available to targeted credit union members only
Identify members in-market for a new auto
Credit unions have flexibility in modeling their member data
Credit unions must send a direct mail/ piece to targeted members to inform them of the offer and to provide their unique program code
To take full advantage of the offer, credit union members will need to provide their local GM dealer with their direct mail/ piece which includes:
The standard GM credit union member discount authorization number for GM Preferred Pricing
The unique private offer program code which will be pre-printed on the direct mail/ piece
Member name 8 8

9. Update AutoNation Direct
AutoNation Direct Launches in Florida
Invest in America is pleased to announce the launch of AutoNation Direct in Florida 
Credit union members, who reside in the state of Florida, will be able to take advantage of savings, up to 15% below publicly published prices on pre-owned vehicles
Through AutoNation Direct, credit union members will be provided a very high level buying experience, utilizing a customized website, professional auto consultants and dealer concierge personnel
The plan remains to conduct a phased AutoNation Direct launch in select markets
Invest in America Partner Strategy
A key strategy for Invest in America is to ensure that all partner offers are compatible with each other and current credit union offerings

10. Updates The 2010/2011 Contract Year began October 1, 2010
The Sprint contract year runs from October 1, 2010 through September 30, 2011
Newly enrolled credit unions must include an insert in their January mailing
to be eligible to earn 75% of their marketing incentive
The deadline to order inserts for the January statement is December 1, 2010
Credit union members have saved over $69 million
Are your credit unions providing this discount to their members?
Reach out to your credit unions supporting other IIA programs but not
Sprint and make sure they are aware of this tremendous opportunity
Act now so they can earn 75% of their marketing incentive next year
HTC EVO™ 4G 10 10

11. Future League Communications
League Conference Calls will be held the 1st month of each quarter on Wednesday’s at 3pm EST*
January 19, 2011
Access Information
Toll free: +1 (866)
Conference ID:
Monthly updates via PowerPoint Presentation will be ed on:
November 17
December 15
New Access Instructions
*Attendance required for Leagues Endorsing or Partnering with Big Ticket and Endorsing Member Rewards