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Published byBjarne Holm Modified over 6 years ago
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Key elements of a successful CIS: Collaboration with other relevant organisations and promoting your CIS UICC, ICISG, Washington 2006 Cora Honing, Director of Prevention and Patient Support, Dutch Cancer Society
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Reasons for collaboration
Mutual aims in health care Channel for promoting your service Enhancing efficacy and efficiency of your service
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Organisations to collaborate with
Hospitals General practicioners (Para)medical societies Patient organizations
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Promoting your CIS Aim: to enhance the number of users of your CIS
Promotion: Ongoing At special occasions Intensity depends on Budget Infrastructure
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Different ways of promoting
In combination with other products and services of your organisation Special advertisements in print, radio, television, internet Using positive experience of your users Press-releases at special occasions Presenting results of your service at (medical) conferences
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