1. The Role of Chamber of Commerce and Industry in CSR Promotion
Sanja Bunic
Prague, 6 November 2013

2. William Clay Ford, Jr., Chairman of the Board and CEO
“There is a difference between a good company and a great company. A good company offers excellent products and services. A great company also offers excellent products and services but also strives to make the world a better place’’

3. CSR definition
To meet the needs of all direct and indirect stakeholders / participants - employees, customers, suppliers, competitors, influential groups, local communities, without compromising the needs of future stakeholders
CSR involves placing all aspects of the company's activities (economic, environmental, social) in order to have public good

4. improvement of relationship with stakeholders competitive advantages
What are the benefits for companies
better reputation
improvement of relationship with stakeholders
competitive advantages
reduction of financial risks
high motivation of employees
good corporate culture
sustainability

5. NATIONAL CSR AWARD
Four cycles of awarding (2007, 2008, 2010, 2012)
272 organizations
272 CSR projects
90 organizations were visited by CCIS Team
Exchange of good practise and networking

6. Methodology of National CSR Award
Market
Environment
People
Capital /Assets
Society /Community

7. National CSR Award in 2012 Large Enterprises:
Hemofarm , Vrsac –(project for social community – women entrepreneurship and support of children without parental care)
Telekom Srbija ,Belgrade (project of investing in local community –”Do something”)
Henkel Serbia , Krusevac (volunteering of employees-”Henkel Smile”)
Medium and Small Enterprises:
S.C.S. Plus, Knjazevac – (investing in human resources, support of young designers)
SB Merkur, Vrnjacka Banja - (health education for people of all age on diabetes)
BIS Recycling Center, Pancevo- (environment project - education for local communities on proper disposal of electric and electronic waste)

8. Why they were selected It could be implemented:
at any company (large-scale or SME)
in any country (worldwide)!
Engagement and networking of almost all stakeholders:
Government
Business
NGO
Local Community
Media

9. United Nations Global Compact
The UN Global Compact is a strategic policy initiative for businesses that are committed to aligning their operations and strategies with ten universally accepted principles in the areas of human rights, labour, environment and anti-corruption.
Voluntary initiative, no membership fees
Established in by UN Generally Secretary Kofi Annan
More than participants-largest CSR initiative in the world
101 LNs all over the world (38 in Europe)
Recognized by European Commission in Development CSR Strategy

10. Global Compact Network Serbia
GCLN in Serbia was established on 6th December 2007
Semi-formal organizational structure:
Steering Committee (Trag Fondation , Erste bank, Chamber of Commerce and Industry of Serbia, Telenor Serbia, Ernst and Young)
Seven Working Groups (Environment, Social Inclusion, CSR in Banking and Finance, Anti-Corruption, Education and Development of CSR, Media, Labor Rights)
Secretariat - Chamber of Commerce and Industry of Serbia
Number of participants: 93
47 companies (Large and SMEs)
8 Business Associations
26 NGOs
5 Academic Institutions
4 Trade Unions and 3 Cities

11. Benefits for participants
Engaging in collective action and policy dialogue
Initiating partnerships with other stakeholders
Discussing global challenges and competitive advantages related to the local context
Organizing and participating in thematic seminars and workshops based on implementing UNGC 10 principles
Sharing best practices
Improving reputation and enterprise promotion

12. Achievements and activities of Serbian GC Local Network
Third European Local Networks Meeting, Belgrade October 2012
Promotion with UN Women in Serbia Womens Empowerment Principles, 8th March 2012
Promotion with UNICEF and Save the Children of Childrens Rights and Business Principles, 7th June 2012
Additional education in finance sector (Managing of personal finance workshops and Banking officer)
Declaration against corruption
(Best practise example in the in the GC
Local Network Report; Recommendations –
in the Serbian National Anticorruption Strategy ,
August2013)

13. Highlighted CSR activities of CCIS
Marking of White Cane Day – Internationl day of blind and visually impared people (15 October 2013)
Exibition sales of workshop Dilligent Hands to help PwD, February and October 2013
Free biannual health examination for employees
Environment protection (waste separation, central printers...)
Transparency of business and reporting (The Best Information Booklet in 2012)
Investing in energy efficiency (usage of own funds to improve EE )
Employment of PwD

14. CCIS is eligible to create good business behavior for its members
Code of Business Ethics (Official Journal -January 2006)
Code of Corporate Governance (Official Journal - December 2012)
Two representatives of CCIS were part of ISS Commission for translation ISO 26000

15. What are the next steps Strategic approach to the CSR
Importance of CSR reporting
Bringing CSR into formal education
Strengthening the role of Media
Development of new profession

16. Thank you for your attention