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ORACLE RATINGS UPDATE November 2006
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FUTURE SAARF REPORTING PANEL
1 536 Homes Total DStv Reporting = 356 Total TAMS panel excl. Black Rural TAMS DStv (naturally occurring) panel OATS DStv augmented Panel 156 998 131 177 47 Rural Black panel 180 Dual View panel
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SAMPLE SIZES BY CHANNEL
U: 1999 & S: 702 U: 1999 & S: 702 Based on a DStv Sample size of 702: 1 AR = 7 people or an average of 3 households (given that there are an average of 2.3 adults per DStv household) Therefore: 0.1 AR’s would mean that a channel rating is being generated from the actions of 0.7 of a person. Source: Transmit Quarter Hours. Dec - May 06. Prime Time : 18h00 – 22h00.
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