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A Pride Campaign CNMI-style
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The Commonwealth of the Northern Mariana Islands
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Islands of Gaia
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Hafa Adai yan Tirowaamy
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Rota Population: 3,282 Sq. Miles: 32
Only island that Chamorros were left on by the Spanish
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Tinian Population: 4,000 Sq. Miles: 39
Describe each picture…WWII significance
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Saipan Population: 60,000 Sq. Miles: 48 Highest point: 1,554 ft.
48 Square Miles Created by a volcano Today, almost entirely limesone Highest point 1,554 ft. Population: 60,000 Sq. Miles: 48 Highest point: 1,554 ft. Talk about island being almost entirely limestone…very porous.
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A few facts 58 percent of CNMI population is foreign born
56.5 percent of CNMI population does not hold citizenship 50 percent of the population came to the CNMI between 1990 and 2000 89.2 percent of the population speaks a language other than English at home
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Threats Non-point source pollution, sedimentation and runoff
Unsustainable fishing and harvesting practices Coral bleaching Storms Sewage Litter and marine debris Dredging Recreational use of reefs Recreational boat activities Invasive species
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The Concept Model
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The Planning Process The Stakeholder’s Meeting
Focus Groups and Discussions The Survey Writing, editing, re-writing, editing, re-re-writing, editing…
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Who? What do we want them to know What do we want them to feel What do we want them to do
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A Yellow Crowned What?
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Partnerships
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Challenges One Man Band Controlling the message and the brand
Finding a pace for the campaign that works for Rare and us Keeping everyone “happy”
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Deep Deep CNMI Ocean Club
Successes Partnering Volunteers Teacher Camp Deep Deep CNMI Ocean Club
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