1. Rodney Fort's Sports Economics
Chapter 1  Warm Up:  The Business of Sports

2. Table 1-1 Fan Poll Results, 1984 and 1994

3. Table 1-2 Top 10 Athletes in Forbes Top 100 Celebrities Pay, 2003
Name
Rank out of 100
Pay In $Millions
Tiger Woods 8
$90.0 ($97.2)
Michael Schumacher 15
$58.0 ($62.6)
Muhammad Ali 18
$55.0 (59.4)
Phil Mickelson 20
$47.0 ($50.8)
Michael Jordan 35
$32.0 ($34.6)
Kobe Bryant 36
$31.0 ($33.5)
Shaquille O’Neal 39
$30.0 ($32.4)
Valentino Rossi
Alex Rodriguez 45
$29.0 ($31.3)
Tom Brady
5 other male athletes —
Michelle Wie 70
$17.0 ($18.4)

4. Table 1-3 Highest Expansion Franchise Rights Fees ($millions)
MLB
NBA
NFL
NHL
Decade
Fee
Year
1960s
$12.5 ($78.5)
1968
$2.0 ($12.6)
$8.5 ($58.9)
1965
$2.0 ($13.1)
1967
1970s
$7.0 ($26.9)
1976
$6.2 ($27.5)
1974
$16.0 ($70.9)
$6.0 ($24.4)
1975
1980s —
$32.5 ($57.2)
1989
1990s
$130.0 ($174.2)
1998
$121.3 ($183.2)
1993
$700.0 ($917.0)
1999
$80.0 ($108.8)
1997
2000s
$300.0 ($357.0)
2003
Real Annual Rate of Growth
2.7%
10.0%
8.4%
7.3%