1. CULTURAL BASED ADAPTIVE WEB DESIGN FOR WELTEC

2. PROBLEM DESCRIPTION
Weltec website expose Weltec to local and global markets
The design of the website should accommodate users’ cultural preferences
Weltec will loose a potential candidates if website design is not reflecting the cross-cultural usability

3. JUSTIFICATION
Culturally adapted website results in greater ease of navigation and a more positive attitude towards the site
Web site shows respect for the students’ cultures will increase institutions profits and opportunities.

4. RESEARCH APPROACH Literature Review cultural dimensions in web design
Data collection: Quantitative Survey among Students of Weltec
Data analysis to find the value of cultural variables
Evaluation of Weltec website and propose an approach for website cultural customization

5. Literature Review

6. Cultural Models David Victor Edward T Hall Fons Trompenaars
Language
Environment & Technology
Social Organization
Contexting
Authority Conception
Non Verbal Behaviour
Temporal Conception
Edward T Hall
Speed of messages
Context
Space
Time
Information flow
Action Chains
Fons Trompenaars
Universalism Vs Particularism
Neutral or Emotional
Individualism Vs Collectivism
Specific vs Diffuse
Achievement Vs Ascription
Environment
Greet Hofstede
Power Distance
Masculinity vs Femininity
Uncertainty Avoidance
Time Orientation

7. Hofstede’s Cultural Dimensions

8. Power Distance
Power distance (PD) refers to the extent to which less powerful members expect and accept unequal power distribution within a culture.

9. Individualism vs. Collectivism
Individualism in cultures implies everyone is expected to look after one's self.
Collectivism implies that people are integrated from birth into groups.

10. Masculinity vs. Femininity
Masculinity and femininity refer to gender roles, not physical characteristics.

11. Uncertainty Avoidance
People vary in the extent that they feel anxiety about unknown matters.

12. Long- vs. Short-Term Time Orientation
Long term orientation stands for the fostering of virtues oriented towards future rewards and Short term orientation related to the past

13. Data Collection

14. Result of Survey

15. Score Index for five dimensions
Power Distance
LOW
Masculinity
Collectivism
HIGH
Uncertainty Avoidance
Short Time Orientation

16. Evaluation of Weltec Website

17. Low Power Distance in weltec website
Components of Cultural Factors
Identified in Weltec Website
Less structured access to information
YES
Less focus on authority
Shallow hierarchies
Photos of students
Images of public spaces & everyday activities NO

18. No Public Images in Home page of website

19. Low Masculinity in Weltec website
Components of Cultural Factors
Identified in Weltec Website
Vivid colours NO
Presence of Female themed images

20. No Female theme pictures

21. High Uncertainty Avoidance in Weltec Website
Components of Cultural Factors
Identified in Weltec Website
Simple, Clear, Prominent & limited choices
YES
Navigation Stated with strict rules
Presence of Site Map NO
Messages, Contents & visuals with direct meanings
Presence of Search engine and Institutional Calendar

22. High Uncertainty Avoidance

23. No clear description about course

24. No direct meaning

25. High Collectivism For Weltec Website
Components of Cultural Factors
Identified in Weltec Website
Images of Group learning activities NO
Images of Group Achievements
Images of Institutional Success
YES

26. No Group Success Images or stories

27. No Group learning activities images

28. Short Term Orientation in Weltec Website
Components of Cultural Factors
Identified in Weltec Website
Daily routine indicators of University NO
Allow students to complete task quickly
YES
Daily Activities or current events of Weltec
Presence of goals of weltec in webpage

29. Short Term : Goal of weltec

30. Current events or daily activities

31. Conclusion
The Weltec website interface is not completely Asian culture oriented
Weltec website designed according to Cultural factors will increase usability and attract more students to weltec.
If Weltec want to do more international business, then Weltec should consider culturability to achieve more desirable outcomes.

32. FUTURE WORK Identify new cultural dimensions for Wen design.
Develop a new cultural-based adaptive Web design framework for Weltec and Whiteria.