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CONTRASTS IN CLUSTERING: CANADIAN NEW MEDIA
John Britton with Richard Smith and Diane-Gabrielle Tremblay
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DEFINITION New media = interactive digital media = multimedia An interrelated set of economic activities that produce digital, text, audio and interactive computer graphic material which may be accessed through the Internet, films, and related communication channels
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BACKGROUND Geography Innovation Entertainment markets Business markets
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INTEGRATING RESEARCH RESULTS
Practical issues Conceptual approach Can we understand locational differences in new media in terms of antecedent patterns of development?
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ANTECEDENT FACTORS Film production Television networks Corporate functions
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AN INDUSTRY OF SMALL-SCALE FIRMS?
Locational exceptions: games developers Why Montreal and Vancouver as nodes of games production? Are Electronic Arts and Ubisoft anchor-firms?
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MAINSTREAM NEW MEDIA Production, the Project-based System and Finance Labour and Learning
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LOCAL RELATIONS VS GLOBAL LINKS
I Input and circulation of technical knowledge II Market Relations III Production relationships (a) Collaboration (b) Outsourcing/sub-contracting
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NEW MEDIA IN PUBLIC VIEW
Contrasts in associational development Contrasts in public initiatives Concluding comments
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