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Published byAdele Goodwin Modified over 6 years ago
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Rotherham Hospice Lottery started in September 1995
for the princely sum of per number per week
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For the following 19 years
Our costs grew but our profit did not
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Although our membership was growing so were the running costs
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We weighed up all the options
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We had 3 choices
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2nd Number Campaign This might have been a short term fix but on the previous 2nd number campaigns we knew it was not going to give us the revenue that was needed – we would have still been juggling our numbers
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Increase Lottery Membership
We were already doing this but the more members we got the more our costs increased so this really was not a viable option
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Charge £2.00 per number!!!!!!
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After deliberating and cogitating
We chose option 3
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To make it more attractive we introduced a 2nd draw
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2 draws = 2 chances to win
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Draw 1 stayed the same
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Draw 2 is a one off prize of £1000 with a rollover element
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Was it a success?
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