1. VISION -
To strengthen leadership as the online news portal and content provider in Portugal.

2. Leading on-line newspaper in Portugal – 3rd branch in brand awareness
Launched in 1995
Leading on-line newspaper in Portugal – 3rd branch in brand awareness
12 million pageviews/month
28% of estimated market share
More than unique visitors/month
Publico.pt consumer:
70% man, 30% woman
54% high/middle class
46% high educational level
21% students
40% yo / 22% yo
Lisbon 41% and Oporto 15%

3. 2. Publico.pt structure www.publico.pt Sports Breaking News
Publico Offline daily edition
Leisure and city guide
Suplements
Cinema
Recruiting
“Publico at School”

5. Clients Publico.pt TMN (mobile operator)
Optimus (mobile operator – Sonae group)
- ONI WAY (fixed line operator)
Telecel/Vodafone (mobile operator)
Vizzavi
- Clix (portal – Sonae group)
- Merck Sharp&Dohme
- Bikini.pt (women portal – Sonae group)
- Continente online

6. Content – Breaking News
AVAILABLE PRODUCTS
Content – Breaking News
Politics
Society
Culture
Economy
Technology
Science
Sports
International
Recruitment
Real Estate Classifieds
Local
...
Daily production of about 150 news, 7/7 days, between 7am and 1am.

7. Contents – Leisure AVAILABLE PRODUCTS
Cinema
Theatre
Dance
Concerts BD
Bars and Discos
Restaurants
Sports
Book shops
Monuments
Tourism TV
News
Comments
....
Daily production, 5/7 days, between 11am and 19pm
Database with about places.

8. Other Contents AVAILABLE PRODUCTS Daily production, 7/7 days
World Cup 2002
Music
Dossiers
Stock market
Horoscop
Weather
Useful Contacts
Useful informations
Sports fixtures/results
Lotery and games
Daily Press review
Printed edition Suplements
...
Daily production, 7/7 days

9. Competition Supplier (competitor) Client Platform News TSF Publico
Lusa
Lusa/own contents
Sapo
Clix
OniNet
Vizzavi
Terravista
IOL
TMN
Vodafone
Optimus
Web
WAP/SMS
Economy/Finance
Agência Financeira
Canal de Negócios
Portal de Bolsa
Reuters
Diário Económico
Neo

10. Competition Sports InfoDesporto A Bola Record Lusa MaisFutebol Sapo
Vizzavi
Clix
Neo
Terravista
IOL
Web
Technology
Casa dos Bits
Diário Económico
Digito
Zdnet/Digito/Cnet

11. Competition Supplier Client Platform Music Own editorial team
Valentim Carvalho
Blitz
IOL
Terravista
Sapo
Clix
Web
Cinema
Publico
Saber e Lazer
OniNet
Places
Publico.pt

12. Competition Supplier Client Platform Shows Publico.pt
Own editorial team
Saber e Lazer
Clix
IOL
OniNet
Terravista
Sapo
web
News
Redacção

13. Competition Pharmacy Supplier Client Platform RDF / own editorial team
Publico.pt
own editorial team
Sapo
Optimus
Oninet
Vizzavi*
IOL
Horoscop
Espacoastrologia.com
Pcardoso / Maya
Paulo Cardoso
Russel Grant
Clix
Vizzavi
Weather
Publico
TSF
Games
Infordesporto
Neo
Daily Press Review
Useful

14. Competition Supplier Client Platform Cars
Escape Livre / Own editorial team
Motormédia / Sapo
C. Negocios
Mind
Oninet
Sapo
Clix
Humour
Prod. Ficticias
Vizzavi
Links
Sex / Erotic
Zip.net
IOL
Games
Saber e Lazer / Sapo
RGB
MegaScore
Shows / TVs

15. Competition Celebrities Star.pt Clix Society Caneta Electrónica
Diário Digital
Fashion
Onfashion.pt
Sapo
Male/Female
Saber e Lazer
Zip.net
IOL
Mulherportuguesa.com
Bikini.pt
Sapo (h)
Oninet
Wines and receipts
Companhia do Vinho
Culinarias.net
Netmais
Enoteca
Vizzavi
Sapo (g)
Children
IOL / TVI
Autor
Mind

16. Source: Bareme Marktest
Internet in Portugal
(OCT 2001 / JAN 2002)
Source: Bareme Marktest

17. Internet - Audiences in Portugal
Base: Total Population with 15+ years old Ind.

18. INTERNET – Oct. 2001 / Jan. 2002 Uses computer Where?
Universe: indiv. With 15+ years old

19. Have Access INTERNET USERS
INTERNET – Oct / Jan. 2002
Have Access INTERNET USERS
Universe: indiv. With 15+ years old

20. INTERNET – Oct. 2001 / Jan. 2002 ACCESS FROM Use Internet where?
Universe: indiv. With 15+ years old

21. Individuals profile “Access From”
Oct 2001 / Jan 2002
SEX
AGE
Home – Individ
Work – Individ
School/University Individ
Home (family/friends) – Individ
Other place Individ
Universe Individ
Universe: indiv. With 15+ years old

22. Individuals profile “Access From”
Oct 2001 / Jan 2002
Social Class
REGION
Home – Individ
Work – Individ
School/University Individ
Home (family/friends) – Individ
Other place Individ
Universe Individ
Universe: indiv. With 15+ years old

23. Internet - Audiences in Portugal
(Internet Users)
Base: Individuals that usually use Internet Ind.

24. (Internet Users) INTERNET –Oct 2001 / Jan 2002%
Universe: indiv. Usually use Internet

25. (Internet Users) INTERNET –Oct 2001 / Jan 2002
Universe: indiv. Usually use Internet

26. Individuals Profile “Use Internet for”
Oct 2001 / Jan 2002
SEX
(Internet Users)
AGE
Fun Individ
Professional Individ
News Individ
School/University Individ
Personal Trainingl Individ
Meeting people Individ
Find Products/Services individ
Software – Individ
Compare products/services individ
Personal Banking Individ
Internet Users – Individ
Universe Individ
Universe: indiv. Usually use Internet

27. Individuals Profile “Use Internet for”
Oct 2001 / Jan 2002
SOCIAL CLASS
(Internet Users)
REGION
Fun Individ
Professional Individ
News Individ
School/University Individ
Personal Trainingl Individ
Meeting people Individ
Find Products/Services individ
Software – Individ
Compare products/services individ
Personal Banking Individ
Internet Users – Individ
Universe Individ
Universe: indiv. Usually use Internet

28. (Internet Users) INTERNET – Oct 2001 / Jan 2002
Universe: indiv. Usually use Internet

29. (Internet Users) INTERNET – Oct 2001 / Jan 2002
Universe: indiv. Usually use Internet

30. (Internet Users) INTERNET – Oct 2001 / Jan 2002
Universe: indiv. Usually use Internet

31. Reasons for not buying in the Net
INTERNET – Oct 2001 / Jan 2002
(Internet Users)
Reasons for not buying in the Net
Universe: indiv. Usually use Internet

32. (Internet Users) INTERNET – Oct 2001 / Jan 2002 % of Portuguese Sites
accessed
Only use /
2,7
FTP'S/IRC's/Other Serv.
Don’t know
2,1
None/Almost 14
none
About 25% 14
About 50%
21,4
22,5
About 75%
All / Almost
36,2
All 5 10 15 20 25 30 35 40
Universe: indiv. Usually use Internet

33. (Internet Users) INTERNET – Oct 2001 / Jan 2002
Universe: indiv. Usually use Internet

34. (Internet Users) INTERNET – Oct 2001 / Jan 2002
Brand Awareness Portals/Sites/search engines
Universe: indiv. Usually use Internet

35. (Internet Users) INTERNET – Oct 2001 / Jan 2002 Reading online
Universe: indiv. Usually use Internet

36. (Internet Users) INTERNET – Oct 2001 / Jan 2002
Universe: indiv. Usually use Internet

37. INTERNET – Oct 2001 / Jan 2002
Universe: homes where at least one individ. uses Internet at home or at work.

38. Base: Total Population with 15+ years old - 7.528.382 Ind.
INTERNET
EVOLUTION
Base: Total Population with 15+ years old Ind.

39. Source: Marktest / Bareme Internet
INTERNET INDICATORS % %
Universe: individ. (15+ years old)
Source: Marktest / Bareme Internet

40. Source: Marktest / Bareme Internet
INTERNET INDICATORS %
Universe: individuos (15+ yo)
Source: Marktest / Bareme Internet

41. Source: Marktest / Bareme Internet
INTERNET INDICATORS
Access from %
Universe: individuos (15+ yo)
Source: Marktest / Bareme Internet

42. Source: Marktest / Bareme Internet
INTERNET INDICATORS
USE THE NET FOR %
Universe: individuos (15+ yo)
Source: Marktest / Bareme Internet

43. INTERNET INDICATORS - USERS
SEX
AGE
Universe: indiv. Usually use the Net.

44. INTERNET INDICATORS - USERS
SOCIAL CLASS
REGION
Universe: indiv. Usually use the Net.

45. The INTERNET
Portugal / Spain

46. INTERNET Portugal / Spain
To compare data from both countries, we only analyse the Internet users for last 30 days.
Comparing data from both countries (only tendencies, since data collection dates are different) the % of indiv. that use the Net is similar.
Both access mainly from home, then from work.
Users by sex are also similar.

47. INTERNET Portugal / Spain Used the Net during last month
OUT01/JAN02
OUT/NOV 01
Universe: indiv. 15+ yo
Universe: indiv. 14+ anos
Source: MEDIA PLANNING / Marktest
Source: MEDIA PLANNING / Egm - Oct/Nov01
Last access
Universe: Internet< 30 dias: indiv.
Universe: indiv. Used last month
Source: MEDIA PLANNING / Marktest
Source: MEDIA PLANNING / Egm - Oct/Nov01

48. INTERNET Portugal / Spain
Access from
OUT01/JAN02
Universe: indiv. Usually use the Net
Source: MEDIA PLANNING / Marktest
OUT/NOV 01
Universe: indiv. Used last month
Source: MEDIA PLANNING / Egm - Out/Nov01

49. INTERNET Portugal / Spain
User Profile – Sex
Used the Net during last month
Universe: indiv.
Universe Internet<30 dias: indiv.
Source: MEDIA PLANNING / Egm - Oct/Nov01
Source: MEDIA PLANNING / Marktest – Oct01/Jan02

50. INTERNET Portugal / Spain
User profile - age
Used the Net during last month
Universe: indiv.
Universe Internet<30 dias: indiv.
Source: MEDIA PLANNING / Egm - Oct/Nov01
Source: MEDIA PLANNING / Marktest –Oct01/Jan02

51. INTERNET Portugal / Spain User Profile – social class
Used the Net during last month
Universe Internet<30 dias: indiv.
Universe: indiv.
Source: MEDIA PLANNING / Marktest – Oct01/Jan02
Source: MEDIA PLANNING / Egm - Oct/Nov01