1. Family | Faith | Academics | Fun | Football
EDINA FOOTBALL 2018
Player Parent Meeting | May 7, 2018
EDINA HORNETS:
Family | Faith | Academics | Fun | Football

2. EDINA HORNET FOOTBALL Mission Statement:
To provide student athletes with mentoring, role models, support, motivation, and the experience to successfully prepare themselves for career goals and graduation. Student athletes will have the opportunity to participate in a positive competitive athletic experience while striving to win a state tournament football championship.

3. 2018 HORNET MODEL
Family
Faith
Academics
Fun
Football

4. PROGRAM BELIEFS Have a Positive attitude
Don’t do anything detrimental to the team
Have Fun
Players learn to Advocate for themselves

5. VARSITY COACHING STAFF
Head Coach - Derrin Lamker
Offensive Line - Andy Johnson
Asst. Offensive Line - David Gschneidner
Wide Receivers - Ryan Collins/Nate Plasch
Running Backs- Zack Mottla
Offensive Coordinator/QB - Derrin Lamker
Asst. Head Coach/Defensive Line - Jason Moden
Special Teams Coordinator - Jason Moden
Kicking Specialist – Jim Mattson
Defensive Coordinator - Mike Johnson
Linebackers - Josh Bettes
Defensive Backs - Corey Boyer/Colin Bender
Offensive Backs - Bridgeport Tusler
Defensive Line Asst. - Jack Osberg
Film/Scouting - Jim Hawthorne/Dave Bush/Mark Lerner
2018

6. 9th/10th COACHING STAFF Varsity/10B Freshman Team François Rodney
Erick Dahlman
Mike Busch
Jeff Thomas
Josh Burhans

7. 2018 CAPTAIN’S PARENTS Tim & Karen Deutsch (John) Pam Cavanagh (Matt)
Joe & Heide Moss (Ben)
Jay & Kari Carroll (Quinn)
Key Responsibilities:
Communications
Team Activities/Team Dinners
Volunteer Coordination Sign up on web site
Fundraising

8. EDINA FOOTBALL 2018
2018
EHS Football Budget
& Fund Raising Updates

9. EHS 2018 FOOTBALL BUDGET 2018 EHS Football Operational Budget:
$101,000
Covers 6 coaches salaries, camps, team meals/beverages, apparel, transportation, photography, trainers, filming, awards, recognition, year end banquet, etc.
2018 EHS Football Improvements Budget:
$52,000
2018 needs = New home/away uniforms, ECC locker room and meeting room upgrades, blocking sled, etc.
$153,000 TOTAL; WE NEED YOUR HELP!!!

10. ECC “Before Pictures”

11. ECC “Before Pictures”

12. EHS FOOTBALL FUNDRAISING
Game Night Program Ads/Sponsorships
$40,000 goal
Ad sales to local businesses
EHS GoFundMe Campaigns
$30,000 goal
Parent driven fundraising via /web
MVP Cards
$60,000 goal
Player driven fundraising via door to door sales

13. GAME NIGHT MOBILE PROGRAMS
Why Mobile Game Night Programs in 2018
Need to reduce program production cost ($30K+)
Need to reduce waste of printed Kuhlman
Greater exposure to more fans (1,200 vs. 5,000)
Mobile available for all games vs. home games only
Mobile programs available 24/7 year round; updated weekly
Mobile Program Ad Space
Looking for Advertisers & Sponsors from the Football community.
Collin Carroll –
Call Collin at

14. GAME NIGHT MOBILE PROGRAMS
All NEW!
POP-UP AD
Appears immediately before entering certain pages.
FOOTER AD
Permanently glued to the bottom of the screen.
STATIC AD
Appearing throughout the site. Users can scroll past these ads. Multiple size options available.

15. ADVERTISING OPPORTUNITIES
Mobile Sponsors
Cost
PA Announce.
Mobile Ad Types & Placements
Home Game/Title
$2,500 $3,000 for HC
1 Game
* Full screen Pop Up ad on home pg. & 3 premium pgs. - 1 Game * 3-footer ads & 3 static ads - 9 games
Away Game/Title
$1,500
None (away)
Trading Cards
$2,500
9 games
* Logo on all ~35 Cards/4 per Game - 9 games * 1 premium footer ad & 1 premium static ad - 9 games
Mobile Ad Types
Ad Placements
Premium Page
Standard Page
Pop Up Ad
3 pages - 9 games
$ ,250.00
$ ,000.00
Footer Ad $
Static Full Screen $ $
Static Half Screen $ $

16. EHS FOOTBALL GoFundMe
Parent driven – simply a link to GoFundMe site to your personal contacts
All grades/all coaches to participate - $30,000 goal

17. MVP CARD PROGRAM
MVP Card Program will generate 40%+ of the annual revenue needed to run EHS football program.
Supports 27 local merchants / 92% return to Edina Football.
Each player Grades 9-12 is asked to sell 20 MVP cards.
Cards distributed on August 9th (uniform pick up date)
All cards must by sold by August 29th!
Bring $400 payable to EHS Football - Once player has sold his 20 cards, the $400 check is returned.
$360 Buy Out option.

18. Volunteering & Registration
EDINA FOOTBALL 2018
2018
EHS Football
Volunteering & Registration

19. DIBS VOLUNTEERING There are around 200 volunteer spots to fill!
Each EHS Football family is asked to fill AT LEAST 2 spots PER family (9th – 12 grade).
The 9th and 10th grade DIBS link is:
The 11th and 12th grade DIBS link is:
Volunteer spots can be claimed NOW!
Questions? Contact Captain’s Parent Heide Moss at or at

20. EHS TOUCHDOWN CLUB
Launching all new “EHS Touchdown Club” that will be made up of a core group of EHS Football parents who are willing to serve with the Captains’ Parent Group to plan/execute activities that support EHS Football throughout the season. 
TD Club volunteers will perform tasks over and above their respective DIBS responsibilities and will serve on committees that will be led by a Captain’s Parent. 
UPDATE – Thanks to all the volunteers who signed up for the Touchdown Club! We have all the help we need this year and are no longer seeking volunteers. THANK YOU!

22. REGISTRATION
When: Right now at for the summer - or this link:
Summer Program Registration as of 5/4 = 52 kids
Mid-July to mid -August for the regular season
Online [
In person at EHS Athletic Office
Eligibility:
After registration, need proof of Physical to participate before first two-a-day practice in August
Results of physical exam by a doctor within past 3 years

23. EHS SUMMER FOOTBALL Option 1: EHS Summer Football Program (Cost:$140)
Equipment Checkout for the ECC 
Tues 5/29 3:30-7pm
Wed 5/30 3:30-7pm
Mon 6/4 3:30-6:30pm
All registrants will get a T-shirt and Shorts
Mini-Camp and practice (Grades 9-12) - 7-9
Mon, June 4th-Wed, June 6th     
Practice (Grades 9-12) Mondays -
June 11th, 18th, 25th, 
July 16th, July 23rd
Speed & Strength (Grades 9-12) (Mon & Wed - ECC) June 11, 13th, 18th, 20th, 25th, 27th
July 11th, 16th, 18th, 23rd, 25th
11 sessions total
Passing League (grades 10-12)
June 13, 20, and July 11th, 18th from 6-8 pm.
July 21st from 9 am-11 pm.

24. EHS SUMMER FOOTBALL
Option 2: Speed & Strength Program Only (Cost $100)
Speed & Strength (Grades 9-12) (Mon/Wed - ECC weight room)
June 11, 13th, 18th, 20st 25th, 27th
July 11th, 16th, 18th, 23rd, 25th
11 sessions total

25. SEASON START DATES: Event Grades Date(s) Place Equipment Check-Out
Seniors
Juniors
Sophomores Freshmen
August 9th
7-9 pm
ECC
Fall Practices
9 -12
August 13th-24th
7:30AM -1:00PM
Scrimmage
V, JV,
10th
9th
August 25
TBD

26. https://edinafootball18.itemorder.com/sale Order by Friday, June 1st!!
2018 FOOTBALL APPAREL
Order by Friday, June 1st!!

27. EDINA BOOSTERS Dan Arom, Booster Club VP Membership Benefits
Types Of Memberships
Booster Supported Needs

28. FOLLOW EHS FOOTBALL Twitter - @EHSHornetsFB
Website - edinaschools.org/hornets
GoFundMe site –
Signup – If you aren’t getting our s, you can text EHSFOOTBALL to Note “EHSFOOTBALL” is one word but is not case sensitive

29. Questions & Answers