1. Applause Media System Audio/Video Release
Mark Williams, Product Manager
John Williams, Product Specialist

2. Agenda Recent Updates New audio/video release Upgrade Specifics
Pricing
Upgrades for existing color dispensers
Color retrofit promotion for monochrome dispenser
Achieving Success together

3. New 1.2 Functionality
Now you can now use rich audio and video in your promotion schedules to capture fueling customers’ attention and drive them inside the store!
Add audio clips to any of the existing types of promotions
Add full-motion video advertisements to the schedule
New audio and video content libraries available through the Control Center  drive results from day 1.
You can also upload your own audio and video files (or files that you receive from your vendors)  All major file formats accepted!

4. New Promotion Types Full Screen video Video with text Frame
Preferred by most 3rd party advertisers
Video with text Frame
Allows you to add specific promotional offer as video is running
Video with coupon Offer
Coupon print button and text overlay during the video presentation
Graphic Promotion with Audio
Add audio to your own animations or those available on User Portal
Text promotion with audio
Add audio to your text promotions including 2, 3 and 4 up promotions

5. Field Trial Profile Click on image to see video
Link also available from your User Portal or search for “Applause Media” on Youtube.com

6. Other New Features Set length of time promotion is on screen
Allow customer to mute audio. Or not. (Some 3rd party vendors require this.)
Only show any promotion once per session
Avoid “reruns” / customers having to see video again if using menus.
“Hide” promotions and categories from menu system
Include menu home page in “rotation” anywhere you want.
“Show all” option on Audio/Video Menu Selections

7. Recent Improvements New and improved graphics library
Now 40% larger - Over 70,000 images
More daily updates
Mass upload available
Move to new server and database completed
Faster access (to enable new features)
More storage
Improved stability and network monitoring.
UPDATE YOUR CONTROL CENTER ADDRESSES NOW!
Now: <yourcontrolcenter>.applause.gilbarco.com

8. New 1.2 Control Center Demonstration

9. Upgrade Information For 10.4” color screen users:
New accelerator card has faster throughput to enable audio/video
For older sites, some additional audio hardware may also be added
Current onsite server software will be completely replaced.
Broadband required and should be in place before upgrade install scheduled.
5.7” Monochrome Users
Need to upgrade to 10.4” color screens & have broadband onsite.

10. Upgrade Price for Color Dispensers
Upgrade package for current color dispensers: $399 limited time pricing per dispenser ($799 if ordered after 10/31/09)
Includes:
New accelerator card (one per dispenser)
New software
Audio/video content libraries
Online training on audio/video functionality, and video frame theme design
Software Re-load and Card Installation (not included) estimated to be approximately 45 minutes to an hour per dispenser

11. Timing & Order Detail Order before October 31!
New release available to order beginning August 10th
Ask your Gilbarco distributor to order part: EN10.4AVUPGRADE.
One per dispenser
You will need to provide the serial number for each of your dispensers as part of the process.
Order before October 31!

12. Special Offer for Mono Users
Limited Time Offer
Order an EPP retrofit for an Encore 500 or S series dispenser and add an audio/video capable color screen retrofit for only $4,995 (list price.)
Standard list price = $6,870)  less than the cost for a factory-installed color upgrade!
Details of Offer:
Refer to promotional flyer SP-3321 (available in Resources tab on User Portal) for details and ordering instructions.
Save $1,875
per Dispenser!
(if ordered by 12/1/09)

13. Achieving Video Success
Contact your vendors now and ask for videos for use on the dispensers
MPEG, AVI, WMV, MP4, MOV, or FLV format
4:3 or 16:9 (hi-def format) supported
Remember most transactions are less than 1.5 minutes
30 second commercials are good.
15 second commercials are better
Help us build our library. Ask the vendor if they’d like to make the video available to other retailers that also sell their product.
Have them contact John Williams:
(425)

14. Question and Answer Time!

15. Wrap Up
Contact your distributor to get your upgrades ordered with launch in early August.
If you have any questions after the meeting contact us (our contact information is on next page).
An enthusiastic “THANK YOU” to our field trial testers

16. Any other questions. Contact: John Williams (425) 445-2861 john
Any other questions? Contact: John Williams (425) Thank you for attending this webcast!