1. Bourbon Steak, Aventura, Florida
Krug Program 2013
Date & Location:
December 2012, Bourbon Steak, Aventura, Florida
Action:
Krug Activation
Objective:
Develop brand support and awareness. Secure a new placement of Grand Cuvee by the glass and a menu placement for Krug Vintage.
Results:
Krug Grand Cuvee offered by the glass (on-going)
New menu placement for Krug Vintage
Activation supported a 3-week long “Sommelier Sampling” in which by the glass samples were poured to key target customers to introduced them to the Krug experience
Sold in 12-Six packs of Grand Cuvee, 1-Vintage
and 1-Rose.
Completed a staff training for approximately
25-employees.
Bourbon Steak, Aventura, Florida
Matt Lofgren, Miami