1. The right asset. In the right place. At the right time. Card Printers Supplies Presenter: Jaime Silvar, Product Specialist Date: May 14, 2010

2. Training Objectives At the end of this training you will be able to: Understand Zebras card supplies product offering Sell the right card for the right application Understand the i Series intelligent media technology Know why cleaning supplies are important 2

3. Solution to Creating ID Cards 3 + + = ID Card Printers Card Supplies

4. Card Printers vs. Supplies Revenue 4

5. Zebra Card Supplies Print Ribbons Overlay & Laminate Ribbons Plastic Cards Cleaning Supplies 5

6. PRINT RIBBONS 6

7. Old vs. New Technology C Seriesi Series 7

8. Ribbons True Colors i Series and C Series Full-color and monochrome ribbons Multi panel ribbons: YMCKO, YMCK, YMCKK, YMCKOK, YMCUvK, YMC, KdO, KrO YMCUvK ribbon is used in Security Printers only Custom ribbons with customer security codes 8 Yellow, Magenta, Cyan, Black Resin, Overcoat, Black Resin

9. i Series Ribbons Zebra Advantages i Series intelligent media technology RFID card count Vibrant colors Automatic ribbon recognition and calibration Customized for individual applications Patented overlay protects against dye-migration and abrasion Value ClassPerformance ClassSecurity ClassRetransfer Class 9

10. OVERLAY & LAMINATE RIBBONS 10

11. i Series Laminates Secure varnish laminates & overlays: i Series intelligent media technology Zebras patented linerless laminates are waste-free Create a more durable card Prolong card life by preventing image fading and dye-migration Combat card counterfeiting, alteration and duplication Deter card forgery with the use of the security-featured holograms Available for Security and Retransfer printers Wallpaper Clear Registered 11

12. Custom Laminate Design Hologram laminate makes cards more tamper-resistant and deters fraudulent reproduction Over 14 security features available 12

13. PLASTIC CARDS 13

14. Zebra Cards Enhance print quality and image sharpness for vivid colors and detailed readable bar codes Types of cards: PVC cards: 1-3 years Composite cards (Z5): 5-7 years Composite cards (Z6): 6-10 years 14

15. Zebra Cards Features: ISO compliant Dust-free Smooth edges For more demanding security applications: Custom embedded holograms Color shifting ink Opacity marks Pre-printed microtext UV images 15

16. Choosing the Right Card – UHF Gen 2 Card inlay offers superior RF range performance Typical Applications Key pass Access control Border crossing 16

17. Choosing the Right Card – Contact Smart Card Memory size Typical Applications Financial Transportation Telecommunications 17

18. Choosing the Right Card – Magnetic Stripe The magnetic stripe encodes data Typical Applications Member ID Secure ID Retail Hospitality Healthcare 18

19. Choosing the Right Card – Preprinted Customize card design with industrial print technology Applications With technology Without technology 19

20. Designing Your Custom Card 20 Ways to add a customization to a card Card Laminate Printer (Variable Data)

21. Registered Holographic Laminate With Personalization

22. Registered Holographic Laminate

24. Secure I.D.

25. Custom Card Design Artwork Requirements Art file created in a graphic design software Artwork 600 dpi or higher More intricate designs usually over 1200dpi Layered artwork 25

26. CLEANING SUPPLIES 26

27. Cleaning Supplies List of available offerings: Custom solution kits Cleaning cartridges, rollers, swabs, pens Why are they important? Maximize life of critical printer parts Maintain superior image quality Extend life of print heads 27

28. SALES AND MARKETING RESOURCES 28

29. Sales and Marketing Tools Custom card order form/checklist (IN) Custom laminate order form/checklist (IN) Product photography (AZ) Create Highly Secure ID Cards brochure (AZ, IN) Supplies usage, shelf life and storage guidelines (zebra.com) Process to order sample (coming soon) FAQ with common part numbers (coming soon) Card definitions (zebra.com) Card contact resources list (IN) Price list (AZ) 29

30. Additional Tools Pallet pricing Price concession form Research & development (custom project support) 30

31. Conclusion Zebras card supplies product offering include: Print Ribbons Overlays and Laminate Ribbons Plastic Cards Cleaning Supplies Difference between c series and i series technology Selecting the right card for the right application Knowing why cleaning supplies are important 31