1. Landmark Solaris

2. Discussion topics Solar reflective roofing terminology Key industry rating guidelines The advantages of Landmark Solaris Features and Specifications Features & benefits of cool roofing products Consumer considerations for purchasing SR roofing

3. Solar reflectance (SR) or albedo is the ability of a surface material to reflect incident solar (short wave) radiation Expressed on a scale of 0 to 1 Total solar absorption (SR = 0.0) Total solar reflectance (SR = 1.0) In general, light-colored surfaces have higher solar reflectance than dark What is Solar Reflectance?

4. Thermal emissivity (TE) is the amount of thermal radiation (infrared or long wave radiation) that radiates thermal energy (heat) away from its surface Expressed on a scale of 0 to 1 Total thermal absorption (TE = 0.0) Total thermal emissivity (TE = 1.0) Most roofing materials, except metals, have thermal emissivity values above 0.85 What is Thermal Emissivity?

5. Radiation Physical Properties Absorptivity (α) – Reflectivity ( ρ) – Emissivity (τ) α + ρ + τ = 1 τ = 0 for opaque materials Therefore, α + ρ = 1 or, α = 1 - ρ

6. Key recognized industry ratings guidelines CRRC - California Cool Roof Rating Council Driving code adaption with Title 24 guidelines Residential tier one utility rebates -.20 SR value Residential tier two utility rebates -.40 SR value Energy Star The national standard.25 SR value to qualify for asphalt & metal roofing LEED H (LEED Residential standards) An SRI value of 29 is required to qualify for a LEED point

7. Landmark Solaris Specs & Features Superior appearance & aesthetic quality 300 lbs per square for superior durability Limited lifetime warranty Many competing products have 40-year warranties No special installation requirements Install is exactly the same as normal laminate shingle 130 MPH wind warranty applicable when installed with SwiftStart and CertainTeed Hip & Ridge Acc. Solaris Hip & Ridge accessory available

8. Available in four colors shades* Dusky ClaySunset Shake Aged CedarCrystal Gray * Digital colors are approximate and color selections are best made from physical samples

9. Landmark Solaris SR, TE, & SRI Data Solaris Blend Name CRRC Initial SRCRRC Initial TE Solar Reflective Index (SRI)* Dusky Clay.26.9529 Sunset Shake.26.9529 Aged Cedar.26.9529 Crystal Gray.27.9531

10. Energy Star ® Rated Roof Product Features Reflect more of the suns energy back into the atmosphere using high solar reflectance coatings or pigments Release more absorbed heat back into the atmosphere using high thermal emissive coatings or pigments Keep buildings cooler by reducing roof surface temperature Reduce the amount of energy needed to cool buildings in warmer months Help to reduce the production of air pollutants from electricity generation

11. Benefits of Cool Roofs (Source EPA) Potential for lower utility bills due to energy savings Downsized A/C equipment A reflective roof can reduced peak cooling demand by 10% to 15% which, may lead to the purchase of smaller, less expensive cooling systems Extended roof life through surface thermal shock reduction Reducing the expansion and contraction that occurs due to heating and cooling of the roof surface during the day Potential for improved urban air quality Decreased levels of pollution though reduced air temperature and cooling demand

12. Reduce Urban Heat Island Impact Heat released at night causing air temperatures to remain high Urban and suburban areas are typically 2 to 10 ˚F hotter than surrounding rural areas Source: US EPA

13. Impact of Elevated Temperatures Increased demand for air conditioning Particularly during peak demand times Increased fuel use for vehicle air conditioning Increased smog levels Ozone, smog and acid rain which contribute to global climate change Increased health problems related to heat and poor air quality

14. Impact of the American Recovery and Reinvestment Act of 2009 Federal Tax Credits for Energy Efficiency Home Improvements All Energy Star labeled asphalt roofs qualify Roofing products must be expected to last 5 years or have a 2 year warranty Effective for 2009 and 2010 Tax credit is 30% of cost Maximum tax credit per homeowner for all home improvements is $1500 for 2009 and 2010 Homeowner must save receipts and submit a Manufacturer Certification Statement IRS Tax Form 5695 (2009 version)

15. Quick Energy Savings Estimates Based on Seasonal Electric Bills 15 to 25 percent of the total cooling load cost for a house is due to the ceiling heat gain through the roof Landmark Solaris Shingles can reduce the cooling load between 10 and 15 percent Seasonal cooling cost ($) multiplied by the cooling load reduction (%), multiplied by the ceiling heat gain range (15% - 25%)

16. Continental US Solar Energy Image

17. Direct Solar Exposure Map

18. Hawaiis Solar Energy Image

19. Honolulu 2008 - Conservative energy savings estimate from Energy Star rated roof

20. Honolulu 2007 - Conservative energy savings estimate from Energy Star rated roof Note the one year rise in energy costs Energy costs will continue to rise over time 2007 costs2008 costs

21. Federal Tax incentives* and the selling proposition for solar reflective roofing Landmark (30) $80.00 30 Squares $2,400 shingles Landmark Premium $120.00 30 Squares $3,600 shingles Landmark Solaris $170.00 30 squares $5,100 shingles - $1,500 federal tax credit $3,600 shingles Lifetime warranted roof with improved curb appeal Improved home resale value Potentially lower utility bills Environmental improvement * Many state and regional municipalities and utility companies have additional rebate incentives and loan programs available for Energy Star rated roofing

22. California Cool Roof Rebate Program Residential & Commercial examples from Calif. Pacific Gas & Electric Steep slope (Tier 1) - $0.10 per sq. ft Steep slope (Tier 2) - $0.20 per sq. ft Southern California Edison Steep slope (Tier 1) - $0.10 per sq. ft Steep slope (Tier 2) - $0.20 per sq. ft Sacramento Municipal Utility District (SMUD) Steep slope - $0.10 per sq. ft Low slope - $0.20 per sq. ft

23. For the latest in state, regional, and utility rebates, loan programs, and other incentives from anywhere in the country www.dsireusa.org Example view from CA

24. CA continued…and there are two more pages of incentive programs

25. Questions?