1. BEAUTY IS IT REALLY IN THE EYE OF THE BEHOLDER? IS IT REALLY IN THE EYE OF THE BEHOLDER?

2. - BEAUTY BY DEFINITION: A QUALITY OR COMBINATION OF QUALITIES THAT EVOKE THE BEAUTY RESPONSE - WHAT IS THE BEAUTY RESPONSE? A COMBINATION OF…. STRONG POSITIVE EMOTION HIGH DEGREE OF ATTRACTION PHYSIOLOGICAL RESPONSE = PUPILSDIALATE

3. PERSONAL BEAUTY PERSONAL BEAUTY - NEITHER INNER BEAUTY OR PHYSICAL BEAUTY - WHAT IS THE FIRST ASSUMPTION? IMPLIES FACE! - FACIAL BEAUTY ATTRACTIVE BODY ATTRACTIVE PERSONALITY BUT! PERSONALITY CAN INFLUENCE BEAUTY

4. FACIAL BEAUTY FACIAL BEAUTY - RESULT OF 4 QUALITIES 1. COLOR – MOST CULTURES PREFER SHADES OF BROWN, ALTERED BY COSMETIC MAKE-UP 2. TEXTURE – SMOOTH ALTERED BY COSMETIC MAKE-UP 3. SIZE – 1/7 TH – 1/8 TH OF THE BODY 4. SHAPE – CLOTHING AND ACCESSORIES, HATS, HAIR STYLES, CAN GIVE THE ILLUSION OF A MORE PLEASING FACE SHAPE

5. COLOR TEXTURE SIZE SHAPE Flattering Haircuts for Face Shapes EXAMPLES

6. DOES YOUR FACE HAVE SEX APPEAL? - HUMANS EXPRESS INNER SENSUALITY INITIALLY THROUGH FACIAL EXPRESSIONS WHY??????? THINK OF US vs BABOONS WE COVER ALMOST ALL OTHER SIGNALS!!!! - THE EXPRESSIVENESS OF OUR FACES HELPS DETERMINE OUR SEX APPEAL -VERY GOOD LOOKING PEOPLE OFTEN LACK SEDUCTION SKILLS. WHY??????? LEARNED LAZYNESS

7. PEOPLE HAVE ASCRIBED MYSTICAL AND ABSTRACT PROPERTIES TO NUMBERS 13 = BAD LUCKFRIDAY THE 13 TH, THE 13 TH FLOOR, ETC. 3 = RELIGIOUS – TRINITY 666 & 999 = EVIL OR SATANS # 7 or 11 = LUCKY!!!!! PERSONAL LUCKY NUMBERS: UNIFORM NUMBERS, SPECIAL DATES, # OF KIDS – THESE CAN BECOME CODES AND PIN #s BEAUTYS NUMBER

8. THE GOLDEN STANDARD OF BEAUTY - THE GOLDEN SECTION: THE GREEKS KNEW OF THE IRRATIONAL # 0.618 THEY USED THIS TO CREATE ARCHITECHTURE LIKE THE PARTHENON WHICH IS MADE UP OF GOLDEN S THIS LED TO THE DISCOVERY OF THE GOLDEN RATIO 1.618:1

9. CREDIT CARDS CHRISTIAN CROSS GUESS WHO? IN NATURE: GOLDEN EXAMPLES GOLDEN RATIO IN NATURE

10. DR. MARQUARDTS GOLDEN MASK DR. MARQUARDTS GOLDEN MASK - DR. STEPHEN MARQUARDT HAS USED THE GOLDEN RATIO TO MAKE A MASK OF 40 GOLDEN DECAGONS OF SIX DIFFERENT SIZES ALIGNED WITH THE FACES FEATURES.

11. FAMOUS MALES

13. THE GOLDEN STANDARD OF BEAUTY - BEAUTY IS A MECHANISM TO ENSURE THAT HUMANS RECOGNIZE AND ARE ATTRACTED TO OTHER HUMANS - HUMANS ARE A VISUAL SPECIES - WE USE SIGHT AS OUR PRIMARY MEANS OF RECOGNITION - DOGS USE SMELL AND SIGHT WE UNCONSIOUSLY COMPARE A FACE TO A PROTOTYPE FACE IN OUR MIND

16. BEAUTY HUMOR

17. BEAUTY HUMOR

18. OTHER APPLICATIONS FOR UNDERSTANDING FACES Psychology – PERCEPTION/REACTION TO PHYSICAL ATTRACTIVENESS Anthropometry – QUANTIFYING FACIAL FEATURES OF GENDERS, ETHNICITIES, AND SPECIES Mathematics – NEW PERSPECTIVE ON THE RELATIONSHIP OF MATH AND BIOLOGY Security & ID – BLUEPRINT OR FINGERPRINT ANY HUMAN FACE – ESTABLISHING A SET OF PARAMETERS THAT CONSISTENTLY ID FACES Psychology – PERCEPTION/REACTION TO PHYSICAL ATTRACTIVENESS Anthropometry – QUANTIFYING FACIAL FEATURES OF GENDERS, ETHNICITIES, AND SPECIES Mathematics – NEW PERSPECTIVE ON THE RELATIONSHIP OF MATH AND BIOLOGY Security & ID – BLUEPRINT OR FINGERPRINT ANY HUMAN FACE – ESTABLISHING A SET OF PARAMETERS THAT CONSISTENTLY ID FACES

19. ETHNIC VARIATIONS