1. Beauty and Judgment – Halo Effect
2-Factor ANOVA
Beauty and Judgment – Halo Effect
Landy and Sigall (1974). “Beauty is Talent: Task Evaluation as a Function of the Performer’s Physical Attraction,” Journal of Personality and Social Psychology, 29:

2. Experiment Description
Goal: determine whether people tend to extend evidence of quality from one dimension of people/items to other dimensions (“Halo Effect”)
Experimental Set-Up
Two Dimensions (Appearance and Essay Quality)
Appearance (Picture attached to essay): Attractive, Unattractive, Control (No Picture)
Essay Quality: Good, Poor
Response: Score assigned to Essay
10 Replicates per treatment combination

3. Experimental Results
Mean (SD)

4. Statistical Model

5. Sums of Squares

6. Analysis of Variance

7. Bonferroni Post Hoc Comparisons – Additive Model