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Published byDorothy Beever Modified over 10 years ago
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Popular Print culture consumed by the Indian middle and upper classes participates in the wider cultural production of the international beauty queen as an emerging hero whose story of success circulates within a nation state that is actively renegotiating its marginal position in the global economic order. – Global Queens, National Celebrities
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Reita Faria 1966 Miss World
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Parameswaran Argument Representations of feminine agency in print culture authorize the ideological interests of Indias consuming classes.
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Sushmita Sen 1994 Miss Universe
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Aishwarya Rai 1994 Miss World
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The rise of Indias global beauty queens Globalization Media Growth Beauty Culture Boom
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Socialist Modernity to Capitalist Modernity Urban middle class Global consumer culture
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Economic Boom in Indias beauty industry Products Pageants Queens 1996-2000 –25% growth in cosmetics –$160 million
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Sushmita Sen http://www.youtube.com/watch?v=A4T3iv8V 7aI http://www.youtube.com/watch?v=A4T3iv8V 7aI
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Representation, Agency, and Symbolic Femininity Aquire global superpower Textual configuration of Indian beauty queens triumphs forges the subject position of the deserving, heroic, and patriotic consumer for middle class audience
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