1. By: Natalia

2. Learning ObjectivesLearning Objectives Understand how language is used in advertisements to persuade the targeted audience to buy the product. Understand how and why the message advertisements convey impacts society negatively

3. Introduction

4. Activity

5. "Make Up/Cosmetic/Fragrance Advertisements." The Fashion Spot. Web. 11 May 2011..

6. Analysis

7. Renergie Eye: Lancome Vogue. May 2011.

8. Le Rouge Infallible: LOreal Vogue. May 2011.

9. SO WHAT? Dove Evolution Video Dove Evolution. YouTube - Broadcast Yourself. Web. 06 May 2011..

11. Photoshop TechniquePhotoshop Technique

12. Celebrities Before and After Photoshop. Photo. Fun Gallery. 2011. 16 Feb. 2011.

13. Cable, Simon. Oh well, maybe a little dab from the airbrush doesn't hurt! Kate Winslet appears completely line free as the face of Lacome. Daily Mail. 2011. March 10. 2011

14. Make up for ever's unretouched ad campaign!. Advertisment. Teenvogue. 2011. March 17. 2011

15. Beauty Pressure Video Beauty Pressure. YouTube - Broadcast Yourself. Web. 06 May 2011..

17. THE REAL TRUTH ABOUT BEAUTY: A GLOBAL REPORT September 2004 Doctors: Dr. Nancy Etcoff – Harvard University Dr. Susie Orbach – London School of Economics Dr. Jennifer Scott – StrategyOne Heidi DAgostino – StrategyOne Commissioned by Dove, a Unilever Beauty Brand

18. Look for the USA in the graphsLook for the USA in the graphs

19. Etcoff, Nancy, Susie Orbach, Jennifer Scott, and Heidi DAgostino. "The Real Truth About Beauty: Global Report." Findings of the Global Study on Women, Beauty and Well-Being. Sept. 2004. Web. 8 May 2011..

24. Conclusion

25. Bibliography "Celebrities Before And After Photoshop | Fun Gallery." Fun Gallery | Collection of Funny Pics and Youtube Videos Featuring Creative, Funny and Cute Fun Pictures, Animations and Videos. Web. 07 May 2011. http://fun- gallery.com/pictures/creative/celebrities-before-and-after-photoshop-2419/.http://fun- gallery.com/pictures/creative/celebrities-before-and-after-photoshop-2419/ Dove. Web. 06 May 2011. http://www.dove.ca/en/default.aspx.http://www.dove.ca/en/default.aspx Etcoff, Nancy, Susie Orbach, Jennifer Scott, and Heidi DAgostino. "The Real Truth About Beauty: Global Report." Findings of the Global Study on Women, Beauty and Well-Being. Sept. 2004. Web. 8 May 2011.. "Kate Winslet Succumbs to the Airbrush in Flawless New Lancome Lipstick Advert | Mail Online." Home | Mail Online. Web. 06 May 2011.. Vogue Magazine, May 2011 (reference) YouTube - Beauty Pressure. YouTube - Broadcast Yourself. Web. 06 May 2011.. YouTube - Dove Evolution. YouTube - Broadcast Yourself. Web. 06 May 2011..