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Pay Per Click Rod Holmes from CHICAGO Style SEO The Big Picture
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Why is PPC Important? SEM PPC AdWords AdCenter Search Marketing Search Engine Marketing CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Pay Per Click
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Why is PPC Important? Pay Per Click
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How Is AdWords Organized? Why is PPC Important? Google Sandbox Trackable, Controllable ROI Guaranteed Traffic Budget-able Expense CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614
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The Basics AdGroups Campaigns How Is AdWords Organized? Keywords AdGroups CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614
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What You Do... What to Pay Attention To... The Basics
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Organize Keywords into AdGroups Write Two Ads Per AdGroup Review Bidding Launch Analyze Per Goals Research Keywords What You Do... CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Determine Business Goals
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CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Buying Funnel Awareness Interest Learn Shop Buy Determine Business Goals
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Organize Keywords into AdGroups Write Two Ads Per AdGroup Review Bidding Launch Analyze Per Goals Research Keywords What You Do... CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614
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Find Long-tail Keywords Research Keywords Long-tail Keywords CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 # Of Searches/Month Keywords
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Research Keywords CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Keywords...Four Basic Types Explicit The Problem Symptoms Product Parts or Brand Names Chicago Ferrari Mechanic Ferrari wont go 210 mph Ferrari whines at 195 mph Ferrari Testarossa 12 cylinder
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Research Keywords CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614
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Research Keywords CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614
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Determine Business Goals Organize Keywords into AdGroups Write Two Ads Per AdGroup Review Bidding Launch Analyze Per Goals Research Keywords What You Do... CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614
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Group Keyword So One Ad Can Represent & Repeat the Keywords Wedding Photographer Wedding Picture Wedding Pictures Wedding Photojournalist Wedding Video Best Wedding Photographer Chicago Wedding Photography Organize Keywords into AdGroups CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614
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Determine Business Goals Organize Keywords into AdGroups Write Two Ads Per AdGroup Review Bidding Launch Analyze Per Goals Research Keywords What You Do... CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614
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What You Do... What to Pay Attention To... CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 The Basics
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What to Pay Attention To... CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Click Thru Rates (CTR) Cost Per Click (CPC) CPC vs. Bid Average Position Quality Score
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Tools Youll Need CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Historical Performanc e Landin g Page CTR Keyword Relevan cy Ad Relevan cy Various Relevanc y Factors
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Quality Score Tools Youll Need CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Landin g Page Keyword Relevan cy Ad Relevan cy
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Rod Holmes from CHICAGO Style SEO The Big Picture Pay Per Click Tools Youll Need AdWords Account Google Keyword Tool AdWords Editor App Spreadsheet CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614
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Pay Per Click Rod Holmes from CHICAGO Style SEO The Big Picture
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