1. Minneapolis – St. Paul Visitor Count and Profile
Kevin Hanstad
May 16, 2013

2. Minneapolis Visitors 35+ years of age Earn up to $100,000
Half are one adult traveling alone
However, the average traveling party is 1.9 persons
Only 15% bring children along
One-half are from Minnesota
A quarter are from the bordering states of Wisconsin,
Iowa and the Dakotas
Half are visiting for the day only
Eight out of ten travel by automobile for an average of 311 miles one-way
73% make return visits
6.9 visits on average across a three-year period

3. Minneapolis Visitors (Continued)
80% visit for leisure and 20% for business
Stay for three nights on average if an overnight trip
Spend $80 per person per day
Participate in four key activities
Sports (professional, winter and amateur)
Shopping
Friends and Family Events (weddings, funerals, holidays, reunions and graduations)
Family Entertainment (zoo, aquarium, and amusement / water parks)

4. Visitors to Minneapolis – St. Paul (Millions)
+ 4.1%
+ 6.1%
Source: D.K. Shifflet & Associates, Ltd.

5. Leisure Visitors to Minneapolis – St. Paul (Millions)
+ 4.1%
+ 6.1%
Source: D.K. Shifflet & Associates, Ltd.

6. Visitor Spending in Minneapolis – St. Paul (Millions)
+ 5.5%
+ 10.2%
Source: D.K. Shifflet & Associates, Ltd.

7. Leisure Visitor Spending in Minneapolis – St. Paul (Millions)
+ 5.7%
+ 11.4%
Source: D.K. Shifflet & Associates, Ltd.

8. Age of Visitors 73% are 35+ Years of Age
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”

9. Average Age of Visitors
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”

10. Generation of Visitors
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”

11. Income of Visitors 74% Earn Up to $100,000
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”

12. Average Income of Visitors
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”

13. Marital Status of Visitors
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”

14. Household Size
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”

15. Average Size of Household
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”

16. Presence of Children in the Household
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”

17. Occupation of Visitors
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”

18. Education of Visitors
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”

19. State of Origin
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”

20. 70% of Visitors are From the Five State Area
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”

21. City of Origin
38%
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”

22. Mode of Transportation
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”

23. One Way Distance Traveled by Automobile
Average = 311 Miles
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”

24. Traveling Party 1.9 Persons on Average 46%
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Stays Based”

25. Length of Trip
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Stays Based”

26. Length of Stay
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Stays Based”

27. Average Number of Nights on Overnight Trips
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Stays Based”

28. Type of Accommodations
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”

29. Purpose of Visit Leisure Business
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”

30. Purpose of Visit
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”

31. Number of Visits in Past Three Years
74% Return Rate
6.9 Visits on Average
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”

32. Expenditures Per Person Per Day
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Days Based”

33. Primary Activities
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Stays Based”

34. Primary Activities
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Stays Based”

35. Primary Activities Indexed to USA
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Stays Based”

36. Primary Activities Indexed to USA
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Stays Based”

37. Destination Rating (Ten-Point Scale: 1 = “Poor” and 10 = “Excellent”)
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”

38. Month Trip Started
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”